BC Capital Markets (RBCCM) is looking for a professional with 8 – 10 years of experience to lead all branding efforts related to Sponsorship Marketing and Internal Engagement. This candidate will be responsible for all paid partnerships and sponsorships on behalf of RBCCM U.S., inclusive of Marketing-led brand partnerships, philanthropic sponships, and large-scale, multi-dimensional industry sponsorships owned by front-office teams. In addition to the management of the sponsorship partnership, the candidate will also be responsible for the execution of all internal employee engagement programs and marketing communications.
This position lies within the U.S. Brand Marketing department and as such contributes to the advancement of RBCCM’s capabilities in developing client relationships, enhancing client knowledge and elevating the RBCCM brand.
What will you do?
Sponsorship Marketing: Lead the strategy, execution and management of all paid sponsorship partnerships on behalf of RBCCM U.S., including but not limited to the following job requirements:
Develop a sponsorship marketing strategy that helps grow the RBCCM Brand in the U.S. and positions the firm as a leader with target audiences
Manage existing sponsorships, ensuring ongoing success of partner relationships.
Identify potential new sponsor partners that align with strategy and achieve both brand and business objectives
Negotiate sponsorship benefits to ensure financial investments are aligned with values received
Manage contract negotiation process, working closely with RBC legal team, to ensure that RBCCM Brand and Business is safeguarded and that all proper RBC contract and procurement protocols are met.
Execute all necessary elements of sponsorship program, including:
Development of robust project plans
Execution and Management of all timelines and required deliverables for sponsorship program, including logo placements, client invitation process, ad placements, RBC speaker engagements, onsite branding elements, etc.
Partnership with external creative agencies to achieve desired outcomes of any thought leadership programs or sponsorship activations associated with sponsorship
Management of all internal communications about sponsorship progress to appropriate internal stakeholders
Lead the strategy for any pre- or onsite sponsorship activations, including but not limited to:
Distribution of intellectual property
Bespoke RBC event strategy:
Speaker Recommendations and Management
Invitation Process and Client Targeting
Collateral distribution
Event creation and management
Management of any onsite booths or in-person activations
Develop and execute post-sponsorship strategy including:
Attendee communications and follow-ups
Rectifying any contract gaps with sponsorship partner
Analysis of sponsorship success metrics and KPIs, and communication to internal stakeholders
Direct all promotions of sponsorship including press releases, organic social posts, and paid promotions.
Provide ongoing analysis and recommendations on incoming sponsorship proposal requests from front office as needed
Manage sponsorship budgets including the handling of timely payments of sponsorship invoices as well as management of any supplemental budgets to support sponsorship activations
Provide ongoing analysis of existing sponsorship relationships, including recommendations to terminate partnerships as appropriate
Partner with Head of US Foundation to properly manage any relevant charitable components of sponsorship program.
Existing Programs to be managed:
NYRR Partnership for RBC Race for the Kids and Title Sponsorship of Brooklyn Half Marathon
Chicago Race for the Kids
Bloomberg Equality Summit
Fortune Brainstorm Tech
Fortune Davos Summit
Potential Future Programs:
Arts or Cultural Organization Partnership (pending)
Ongoing business-specific partnerships on behalf of front office
Internal Engagement: Manage all marketing-owned internal engagement platforms that help evolve RBC Employees into brand ambassadors. Responsibilities inclusive of, but not limited to:
Internal Communication and Email Campaigns
Internal promotional elements including signage, desk drops, balloons, swag, internal television promotions, and features on intranet
Management and execution of all internal promotional events including fundraising events, t-shirt pick-ups, informational sessions, presentations for front office department meetings
Existing Programs to be managed:
NYRR Partnership for RBC Race for the Kids and Title Sponsorship of Brooklyn Half Marathon
Chicago Race for the Kids
Charity Day for the Kids
RBC Lip Sync Battle
8-10 years’ experience in sponsorship or brand marketing, preferably in financial services industry. Direct experience on the brand/client side a plus.
Bachelor’s degree in Business, Marketing or Communications (or a related field). MBA a plus.
Direct experience and proven track record of success for executing large-scale brand sponsorships on behalf of a multinational financial services organization or brands in the B2B space.
Excellent communication, presentation, organizational and project management skills
Ability to work on multiple projects in a fast-paced, high-pressure, corporate environment while maintaining a high attention to detail
Comfort and competence in handling multiple projects at one time
Strong interpersonal skills and the ability to work in a team environment
Fully proficient in all MS Office tools
