Bring consumer, school and sport insights into concepts
Execute the category direction with school/team/event positioning
Work with all creation functions to deliver product concepts with rich, authentic storytelling
Create ranges within the category from both an image and commercial point of view
Key Responsibilities:
Proactively manage range direction from concept to delivery
Propose a clear strategy for the range and how to build with clearly communicated lifecycle management to partners
Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to balancing service to partners and category direction
Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Partner with schools/US Sports/Sports Marketing to create holistic concepts for partner programs/events that are authentic to basketball, the school/partner and the brand
Actively analyse business, draw conclusions and propose action steps
Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
Good level of product expertise to create industry leading, innovative products
Be considered as a range expert by partners, markets and retailers
Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
Work independently on projects and follow up on project development
Communicate strategy, pitch concepts, gain buy in for direction from partners
Position adidas to own the basketball locker room by creating connection between on-court outfitting and team offering to capitalize on commercial opportunities
Drive authentication, energy, innovation, one adidas and unification for the category through product line with a vision for the complete offer connected with marketing partners in inline and footwear
Assists in creating activation plans to drive authentic stories with Sports marketing and Brand marketing.
Interact with Testing to provide expertise on benchmark and approval/rejection of fit and wear test of range
Relationship management with brand partners
Participate in consumer focus groups to acquire greater consumer insight for creation, authentic storytelling, connection to programs, sell in and sell through
Key Relationships:
Maintain a strong relationship and ensure constant dialogue/feedback with
business unit and across other BU´s
Footwear
cross-functional team ( Design, Product Operations, Materials, Costing, Planning, Marketing Operations, SMSU, Sports Marketing, Licensing, miTeam, Team Services, USTS, Accessories)
markets and relevant key retailers
NCAA Compliance Committee, SpoMa programs and Reps
Transport information clear and effectively – negotiate skillfully
Cooperate well and effectively to maintain and develop trustful relationships
Work independently as well as part of a team
Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
Ability to react quickly and pivot to circumstances to provide solutions with clear communication that deliver product on time
Knowledge of respective product category
Strong analytical skills, be solution driven and result oriented
Ability to travel
Passion for sport and deep understanding of organized basketball from youth to collegiate
Organized, pro-active, enthusiastic, task oriented, personable.
Energetic, basketball knowledge, strong communication skills, presentation skills
PC skills (MS Office programs, especially PowerPoint and Excel)
Requisite Education and Experience / Minimum Qualifications:
College degree, preferably in marketing/business
Minimum of 5 years Product Marketing experience with APP background
Experience in sports marketing, played college sports or worked within college sports operations group helpful/preferred.
