In response to our growing business needs, we are excited to announce the creation of a new position within our Golf Team: Senior Marketing Manager, North America. This person will be the link between our company and our sales force, accounts, industry partners and ultimately the consumer in our largest market.
This strategic role will be responsible for executing key marketing programs with an emphasis on brand activation and ideation, new product launches, consumer engagement, experiential activities, category marketing program ideation and implementation, marketing toolbox creation and delivery, demand creation, and partnership creation and activation. This role guides the delivery of the brand in North America, consistently working across functions and levels of the company to develop brand strategy initiatives and localization plans.
Specific responsibilities include, but are not limited to:
Help manage and develop the brand: Participate in strategy, development and execution of fully integrated, consumer-facing concepts and drive key brand marketing initiatives e.g. community/sports marketing, events, marketing toolkits, branded space activation, partnership programs, media, and PR.
Execute global strategies for North America:
Develop commercially viable and consumer relevant Go to Market plans and concept toolboxes for the regions/countries.
Ensure complete strategic alignment in the creation and execution of marketing programs focusing on trade, consumer, digital, sports/community marketing, co-op marketing programs and in-store excellence.
Partner with the commercial and regional portfolio marketing teams to deliver cohesive marketing plans and calendars for North America.
Document procedures around key programs to build a repeatable and efficient model that is easily presented while onboarding new team members.
Co-lead the planning and management of the annual marketing budgets. Ensure programs are delivered on time and within budget.
Collaborate with the Digital Marketing team to design and develop all key digital marketing programs, ensuring they are seamlessly integrated into the seasonal GTM plans.
Regularly collaborate with the Senior Global Marketing Director to contribute to the overall strategic foundations for the business, including brand purpose, key business driver identification, and new process development
This role requires a bachelor’s degree in business, marketing or a related area plus 8-10 years of professional experience in marketing & brand management. Prior experience in the golf or consumer packaged goods industries is preferred.
Other qualifications include:
Excellent understanding of the sport of golf with playing acumen highly desirable
Excellent understanding of consumers, the community, the competition, the retail landscape and market trendsand the ability to identify opportunities for future growth
Excellent written/verbal, time management and quantitative/analytical skills
Advanced presentation skills – from content development to professional, streamlined formatting
Master collaborator – proven ability to build detailed, integrated plans across functions and personalities from Commercial, R&D, Legal, & Product to Marketing partners (PR, social media, experiential & e-commerce)
Sophisticated consumer mindset – openness to constantly challenging the status quo, rooting out the most progressive marketing tactics to surround & engage the Wilson consumer/buyer
Self-motivated - confidence to take initiative & ownership, bring new ideas to the table, and influence optimizations in process & GTM strategies
Creative problem solver - high level of creativity, both with problem-solving and program development; must be able to generate creative ideas and work alongside creative in an intensely collaborative environment; driven to create best in class 360 platform activations
Big picture thinker - always has eyes trained on the big picture; sees challenges as opportunities and translates them into actionable strategies; confident & assertive but not aggressive & set in ways
Ability to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs
