Humana Titles Bob Hope Classic, Clinton Foundation To Play Major Role
Displaying downplaying the rumor in recent days that Humana would assume title of the Bob Hope Classic, The PGA Tour and The Bob Hope Classic today announced a groundbreaking collaboration between Humana, the William J. Clinton Foundation and the tournament. The eight-year partnership with the TOUR and the Classic will begin in January 2012, with Humana becoming title sponsor and the Clinton Foundation playing a major role in the week's events.
As part of the collaboration, the Clinton Foundation will assist in bringing together a conference of health-industry leaders which will be held early in the tournament week.
"We are excited to announce this collaboration between Humana and the Clinton Foundation in support of this iconic event," said PGA TOUR Commissioner Tim Finchem. "The tournament will take on an expanded focus of serving as a strategic platform to establish and communicate new initiatives in health and well-being. We are delighted to have the support and commitment of Humana and truly honored to have the Clinton Foundation's partnership."
Sponsorship of the tournament expands Humana's involvement with the PGA TOUR. Humana has been a marketing partner of the TOUR since 2005 and is the "Official Health Benefits Company of the PGA TOUR and Champions Tour."
"President Clinton and his Foundation have had an enormous impact over the past years on improving lives by transforming ideas into real action," said Humana Chairman and CEO Michael B. McCallister. "We see the partnership with the Clinton Foundation, the PGA TOUR and the Classic as an effective way to showcase the importance and overall benefits of a healthy lifestyle and what needs to be done to improve overall health and well-being for everyone."
"The PGA Tour has always been a leader in philanthropy," President Clinton said. "I'm so pleased that my Foundation has committed to working with the Tour and Humana to raise awareness for global health and continue to improve the lives of people around the world. Through the Clinton Global Initiative, members have made nearly 2,000 commitments, which have helped 300 million people in more than 170 countries. My Foundation has helped 4 million people gain access to life-saving HIV/AIDS medications, but there is still more work to be done. By joining with the PGA Tour and Humana, we can further our efforts to improve global health, strengthen economies, and protect the environment."
President Clinton will have a prominent role in both the conference and the tournament including key messaging and a presence in the tournament telecast.
"We have always felt that the Bob Hope Classic is more than just a golf tournament and we could not be more pleased that Humana, the Clinton Foundation and the PGA TOUR are enhancing the mission of this event in the spirit of Bob Hope's legacy of giving back," said John Foster, Chairman of the Bob Hope Classic. "Mr. Hope epitomized a healthy lifestyle, was friend to Presidents and Kings, believed in the good works of this tournament, and would certainly be thrilled with today's announcement."