Oct 16, 2009 at 04:20 PM
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Property of the Week: L.A. Derby Dolls

If you're a 20-something marketer you may not know the rich history behind roller derby. That's why we're here, to help you discover new opps! Meet the L.A. Derby Dolls.

What is roller derby...

At its zenith in the early 1970s, roller derby was played to sold-out crowds at stadiums across the U.S. including the Oakland Coliseum, White Sox Park and Madison Square Garden. The action then was scripted. Today, Roller Derby is making a comeback and unlike the scripted “sports entertainment” version of the 70’s and 80’s, the banked track roller derby of today is a real full-contact sport played at breakneck pace. This month's release of the Drew Barrymore film, Whip It, has brought more mainstream attention to roller derby's revival.

Who watches?

"Derby Dolls fans are avid, loyal and maybe just a bit crazy. With an affinity level of over 85%, fans support brands associated with The Derby Dolls with their purchase power. The Fans come from all walks of life, with average household income over $80K. The fan base of trend setters & influencers are made up of the 22-35 demographic and, it is now expanding to a wider age range with the addition of webcasts."

What kinds of companies would sponsor something like the L.A. Derby Dolls? See for yourself.

So now you might be sayin', let me see sponsorship opportunities!

While you're here, take a look at past entries for Property of the Week.