Feb 08, 2011 at 02:58 PM
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USA Sevens Rugby Locks Down ADT, Others For Las Vegas

USA Sevens and its broadcast partner, NBC, have added Bridgestone, Subway and Toyota to the sponsor line-up, which already included ADT, for the upcoming USA Sevens International Rugby Championship in Las Vegas on February 12th and 13th. In addition to in-stadium inventory, each sponsor will receive broadcast assets including commercial inventory and tagged tune-in promotion on NBC Sports.

In addition to the national broadcast sponsors, USA Sevens has secured Anheuser-Busch (Budweiser), DHL, Pepsi and South African Airways and Canterbury New Zealand as Premier Local Sponsors for the event, as well as Official Hotel Sponsors The Cosmopolitan, Hard Rock Hotel, Tropicana, Palms and Boyd Group.

"With such great sponsor support, Rugby is 'in business' in the United States," said Jonathan First, President of USA Sevens. "We look forward to bringing each of their brands to life in unique and exciting ways on the field and during the broadcast."

This marks the first time the HSBC Sevens World Series will be on live network television and the first time the International Rugby Championship will receive live television coverage in the U.S.

In addition to the in-stadium and broadcast benefits, Subway will also serve its Subway Breakfast menu in the Player Lounge at the stadium. Recently announced sponsor ADT will receive branding on the Premium hospitality box in Sam Boyd Stadium.

"We're thrilled to have four blue chip brands as partners for the event," said Jon Miller, president of programming, NBC Sports. "The last pieces of the puzzle are the crowds and audience who will no doubt make it a spectacular event to watch live and on television."