May 19, 2011 at 06:18 PM
written by

WNBA Lands Official Hotel

IHG's boutique hotel brand, Hotel Indigo, will serve as the official hotel partner of the WNBA in a new multi-year marketing partnership beginning in 2011. The sponsorship is IHG's first deal with a professional sports league for the Hotel Indigo brand.

“At Hotel Indigo we’re very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a refreshingly local experience and access to some of the best in food, cultural experiences and surroundings,” said Jim Abrahamson, president, The Americas, IHG. “This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try. We know that once they stay with us, they'll love us.”

Hotel Indigo will showcase its portfolio of more than 30 U.S. properties to the WNBA’s fan base of women and families through national marketing promotions that will include, team websites and social networks. In-arena promotions and player appearances will run this summer. As part of the partnership, WNBA teams and league personnel will stay at IHG hotels for all games.

"The WNBA is thrilled to partner with IHG, a successful brand that is committed to investing in women's sports by reaching our valuable basketball fans through this partnership," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. “As the WNBA enters its historic 15th season, we look forward to developing innovative marketing programs that will further engage both their customers and our loyal fans.”