Optus signs deal with Adelaide Crows As part of the four-year deal, Optus assumes Principal Partner status and its well-known logo will be seen on the back of Adelaide’s AFL guernsey as well as the players’ shorts at AFL and SANFL level, while from 2020, the logo will also be on AFLW shorts and all training uniforms.
China Southern Airlines partners with Adelaide Crows <p>The Adelaide Crows are partnering with one of the world’s largest air carriers with China Southern Airlines signing a two-year sponsorship agreement.<p>The airline will be prominent across the Club’s large and growing digital platform, as well as home match days where there will be some engaging initiatives for Crows fans.<p>China Southern Airlines, which began flying to and from South Australia last December, is also the personal sponsor for Adelaide’s coaches.<p>It has 100,000 employees across the world, operates more than 2000 flights daily to 208 destinations in over 40 countries and regions, and boasts China’s highest safety rating.<p>Crows Chief Executive Andrew Fagan described the agreement as a significant moment in the Club’s evolution.<p>“China Southern Airlines is the biggest air carrier in Asia and fourth largest in the world and we are excited to be working with a company of its size,” Fagan said.<p>“In a competitive environment, we put forward a compelling proposal and it is pleasing to be recognised as a brand and organisation with international appeal.<p>“We are committed to driving positive outcomes and exploring innovative ways to enhance our partnership and in turn bring benefits to both China Southern Airlines and our Club.”<p>China Southern Airlines Australian and New Zealand Managing Director Louis Lu said Adelaide’s reputation, professionalism and passionate following were driving forces behind the partnership. <p>“We are both large organisations within our respective industries and share a similar passion for what we do,” Lu said.<p>“Our airline is committed to being part of the South Australian landscape and feel the Crows can help us reach out to as many people as possible throughout the State.”
International Sports Clothing sponsors Adelaide Crows <p>The Adelaide Football Club is pleased to announce a long-term partnership with leading sports apparel company, ISC.<p>The Australian company, with a long history in elite sport, will produce the players’ playing and training gear including Adelaide’s famous tri-colour guernsey.<p>The partnership is across the club’s AFL and SANFL teams, administration and support staff, for the next five years.<p>Crows Chief Executive Officer Andrew Fagan said the Club is thrilled to have a long-term agreement with an iconic brand.<p>“ISC has a range of high performance clothing that will serve our players well and is sure to be popular with our supporters too,” Fagan said.<p>“In a fitting piece of symmetry ISC was established in 1991, the same year the Adelaide Football Club played its first season in the AFL.<p>“During those 25 years they have become an industry leader in sporting apparel and I look forward to both organisations growing through the partnership.<p>Fagan also acknowledged the contribution and support of previous apparel supplier BLK following its two-year association with the Club.<p>ISC’s Brett Corrick said his company also looked forward to partnering with Adelaide.<p>“ISC is delighted to join the Crows for the next five years,” Corrick said.<p>“At ISC we like to partner with like-minded organisations and we feel that the high performance nature of the Adelaide Football Club is a perfect match.<p>“We have invested significant resources into the development of athlete’s technical sporting apparel and fan gear and are excited to bring that expertise to the Crows.”
Hertz signs deal with Adelaide Crows <p>The Club is proud to announce Hertz as its official car rental partner for the next three years <p>The Adelaide Football Club is proud to announce Hertz as its official car rental partner for the next three years.<p>Hertz has over 90 years’ experience and operates all around the world.<p>The company has developed into much more than just a car rental business and is now a global leader in mobility and equipment solutions.<p>As part of the partnership Hertz will be the Club’s match-day ball sponsor.<p>Crows Chief Operating Officer Nigel Smart said the Club was excited to link up with such a recognised brand.<p>“Hertz has a long history in not only Australia but in countries across the globe,” Smart said.<p>“The Adelaide Football Club is pleased to be partnering with a company that has a footprint in more than 1,000 cities across six continents around the world.”<p>Hertz Country Manager – Australia Damien Shaw said the partnership saw two reputable brands join forces.<p>“The Adelaide Football Club is an iconic brand in Australia and one that Hertz is proud to be associated with,” he said.<p>“We are really pleased to be joining the Club as the official car rental partner and are excited to see both organisations grow from the partnership.”