Canon sponsors Albuquerque International Balloon Fiesta MELVILLE, N.Y., Jun 23, 2015 (BUSINESS WIRE) --Filling Albuquerque’s skies for a picture perfect moment, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that it is the Presenting Sponsor for the AlbuquerqueInternational Balloon Fiesta, a world-renowned attraction and destination from Oct. 3-11, 2015 in Albuquerque, New Mexico. As part of the sponsorship, Canon will present the Opening Day Mass Ascension that highlights the launch of 550 colorful hot air and gas balloons. The Company will also present the spectacular Night MagicTM Glow, where balloons light up the night sky on the second Saturday of the Balloon Fiesta. To mark the beginning of this significant three-year sponsorship, a Canon See Impossible balloon will fly through the sky.
New Mexico Pinon Coffee signs deal with Albuquerque International Balloon Fiesta The Albuquerque-based company, the state’s largest roaster, will brew an estimated 4,000-5,000 pounds of coffee over the course of the nine-day October event, according to Allen Bassett, the company’s director of operations. That includes an estimated 95,000 cups served at hospitality tents used by pilots, public safety officers and media, plus the cups sold through a pair of on-site concession booths.