Athleta partners with Allyson Felix When Allyson Felix competed at USA Track and Field's nationals last week, the most decorated woman in the Olympic sport was without a sponsor. Two months earlier, Felix had come forward about her battle with former sponsor Nike for a contract that would protect her deal and income during and after pregnancy.
Bridgestone signs deal with Allyson Felix "Bridgestone is committed to improving the way people move, live, work, and play, and these efforts are reflected in our support of the Olympic and Paralympic movements and their world-class athletes," said Gordon Knapp, CEO and President, Bridgestone Americas. "While our new Team Bridgestone ambassadors certainly have an impressive list of athletic accomplishments, we are most excited to celebrate the personal journeys behind their achievements. These remarkable individuals have unique experiences to share that can help motivate people of all backgrounds and abilities to overcome obstacles and chase their dreams."