Fanatics partners with America's Cup Fanatics, the global leader for licensed sports merchandise, has announced a partnership with the America’s Cup as the exclusive supplier of global e-commerce for this year’s event. The agreement means Fanatics will operate the America’s Cup online store, and will work with the America’s Cup to produce and promote ‘hot market’ product inspired by the achievements of the world’s best sailors and the fastest boats in America’s Cup history as the event unfolds.
Panerai signs deal with America's Cup Panerai, which has for more than a decade sponsored its own Classic Yachts Challenge racing series, announced at SIHH that it will take an even bigger role in the world of yacht racing, becoming the official partner of the 35th America’s Cup. The Swiss-made, Florentine-born watch brand has also partnered with two major America’s Cup racing teams: Oracle Team USA, which won the most recent Cup in historic fashion, and Softbank Team Japan, the first Cup competitor from Asia in 15 years. Of course, the new partnerships are being commemorated with several new limited-edition America’s Cup watches. Here’s what you need to know about them.
Mouton Cadet sponsors America's Cup Baron Philippe de Rothschild SA and the America’s Cup are pleased to announce Mouton Cadet as the Official Wine of the 35th America's Cup, the prestigious sailing competition taking place in Bermuda in May and June, 2017. The eyes of the world will turn to Bermuda’s iconic Great Sound where the best sailors on the fastest boats will battle for the oldest trophy in international sport, the America’s Cup.
Sperry signs deal with America's Cup “Until you experience it yourself, there’s no way to describe the importance of the right shoe on your feet during the most intense moments of competition,” said ORACLE TEAM USA skipper and helmsman Jimmy Spithill. “Sperry is listening to our candid input in real-time and customizing the ultimate performance shoe that will hopefully lead us to another victory in 2017. Sperry’s support of our sport, along with giving us the tools for success, allows us to be the best athletes we can be.”