Assos partners with Amgen Tour of California LOS ANGELES, Calif. (Feb. 28, 2017) – AEG, producer and presenter of the 2017 Amgen Tour of California (May 14-20) and the Amgen Breakaway from Heart DiseaseTM Women’s Race empowered with SRAM (May 11-14), announced a multi-year agreement with the technically-innovative cycling apparel brand, ASSOS of Switzerland, to provide official race jerseys and staff uniforms for the annual professional cycling events. The partnership includes creation of race-week executive and broadcast team apparel and staff uniforms as well as exclusivity in the tech apparel category.
Tag Heuer signs deal with Amgen Tour of California LA CHAUX-DE-FONDS, Switzerland, Jan. 24, 2017 /PRNewswire/ -- TAG Heuer is very proud to partner for the first time for the 2017 edition with the Amgen Tour of California, America's most popular and prestigious annual cycling event. Beginning May 14th in the state's capital of Sacramento, the world's best professional cyclists will compete over a challenging 700 plus mile course along California's most scenic highways, roadways and coastlines. The seven day, seven stage race will travel south through California's Central Coast, before finishing May 20 under the palms of Pasadena near Los Angeles.Amgen Tour of CaliforniaMore
Lexus partners with Amgen Tour of California LOS ANGELES, Feb 18, 2015 (BUSINESS WIRE) --When 18 of the world’s most elite professional cycling teams face off for the 2015 AmgenTour of California, America’s largest and most prestigious professional cycling race held May 10-17, they will be joined by a new four-wheeled presence on the road – Lexus.