Amway signs deal with Amway River Bank Run Grand Rapids, Mich.– River Bank Events and Media LLC announced today that Amway will take over as the title sponsor of the River Bank Run in 2019. The announcement was made during a news conference inside the Imperial Ballroom at the Amway Grand Plaza Hotel in downtown Grand Rapids, not far from the race’s start and finish lines. Fifth Third Bank, the previous title sponsor, will continue to support the event as a corporate sponsor. Spectrum Health will continue as the official health care partner.
Spectrum Brands signs deal with Amway River Bank Run "The main decision (of changing ownership) is that we almost felt like we had to let it go to let it grow," Scott Stenstrom, the regional marketing director for Fifth Third Bank and the first-year race director for the River Bank Run, said after the announcement.