Yonex sponsors Badminton World Federation Covering the TOTAL BWF World Championships, TOTAL BWF Sudirman Cup and TOTAL BWF Thomas & Uber Cup Finals, the five-year agreement starts in May with the TOTAL BWF Sudirman Cup in Gold Coast, Australia before heading to Glasgow, Scotland, for the TOTAL BWF World Championships 2017 in August.
Xiamen Airlines signs deal with Badminton World Federation During yesterday’s partnership signing ceremony between Xiamen Airlines and the Badminton World Federation (BWF) in China, airlines officials announced plans to introduce travel packages such as “Parent and Child Badminton Tour Package” or “Catch the Badminton Star in Jakarta BWF World Championships Tour Package” plus the creation of badminton souvenirs as giveaways.
Total Engine Oil sponsors Badminton World Federation This deal will see Total assume title sponsorship for all BWF Major Events – starting with this year’s TOTAL BWF World Championships in Jakarta, Indonesia – and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.
MetLife partners with Badminton World Federation Making this announcement, BWF President Poul-Erik Høyer welcomed MetLife into the Badminton World Federation’s family, declaring the partnership – secured by BWF’s commercial partner, Enterprise Sports Group – a “significant landmark which will elevate badminton in the realm of global sports-entertainment commodities.”