Winc signs deal with Barclays Center LOS ANGELES, Jan. 5, 2017 /PRNewswire/ -- Winc, a beverage program with a diverse list of wine offerings, is now an official wine sponsor of Barclays Center in Brooklyn. Known as an iconic venue in the sports and entertainment industry, Barclays Center is one of the leading arenas catering to a changing consumer preference for food and beverage options.
Constellation Brands signs deal with Barclays Center BROOKLYN, Nov. 7, 2016 - Constellation Brands is announcing its most comprehensive arena sponsorship for Corona Extra, Modelo Especial and Ballast Point by aligning with Barclays Center. The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, "official beer" marketing designations and a wide-ranging array of marketing assets.
Tidal signs deal with Barclays Center Barclays Center in Brooklyn has inked a name-in-title sponsorship deal with subscription streaming service Tidal that will see the arena’s theater configuration operate as the Tidal Theatre going forward, Billboard has learned. The Barclays cut-down theater configuration, which features an advanced curtaining system located in the bowl, had operated as the Cushman & Wakefield Theater since the arena opened three years ago. The theater officially becomes the Tidal Theater today, and Cushman & Wakefield has been "repositioned" into other areas of Barclays Center, according to Barclays Center CEO Brett Yormark, who describes the Tidal partnership as a "content deal."
Draft Ops signs deal with Barclays Center FanDuel and DraftKings have a competitor looking to take away their stronghold on partnerships with professional sports teams and leagues in the U.S. The new daily fantasy sports operator at the table is Draft Ops, and it is making a splash with a forthcoming announcement that it has signed a 3-year, mid-7 figure deal with Barclays Barclays Center in Brooklyn, New York, which includes sponsorship of the New York Islanders for the franchise’s upcoming inaugural season in Brooklyn.