Tanduay Asian Rum partners with Barclays Center The partnership will designate Tanduay Rum as the official rum of Barclays Center and the Brooklyn Nets, as well as the presenting sponsor of the venue's 40/40 CLUB & Restaurant. Additionally, Tanduay Rum will be an associate sponsor of the arena's BROOKLYN SHOW™ platform, and will have a variety of signage integrated throughout the venue. The arena will also feature signature Asian-inspired Tanduay cocktails crafted by top New York mixologists.
Winc signs deal with Barclays Center LOS ANGELES, Jan. 5, 2017 /PRNewswire/ -- Winc, a beverage program with a diverse list of wine offerings, is now an official wine sponsor of Barclays Center in Brooklyn. Known as an iconic venue in the sports and entertainment industry, Barclays Center is one of the leading arenas catering to a changing consumer preference for food and beverage options.
Constellation Brands signs deal with Barclays Center BROOKLYN, Nov. 7, 2016 - Constellation Brands is announcing its most comprehensive arena sponsorship for Corona Extra, Modelo Especial and Ballast Point by aligning with Barclays Center. The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, "official beer" marketing designations and a wide-ranging array of marketing assets.
Tidal signs deal with Barclays Center Barclays Center in Brooklyn has inked a name-in-title sponsorship deal with subscription streaming service Tidal that will see the arena’s theater configuration operate as the Tidal Theatre going forward, Billboard has learned. The Barclays cut-down theater configuration, which features an advanced curtaining system located in the bowl, had operated as the Cushman & Wakefield Theater since the arena opened three years ago. The theater officially becomes the Tidal Theater today, and Cushman & Wakefield has been "repositioned" into other areas of Barclays Center, according to Barclays Center CEO Brett Yormark, who describes the Tidal partnership as a "content deal."