Tidal partners with Barclays Center Barclays Center in Brooklyn has inked a name-in-title sponsorship deal with subscription streaming service Tidal that will see the arena’s theater configuration operate as the Tidal Theatre going forward, Billboard has learned. The Barclays cut-down theater configuration, which features an advanced curtaining system located in the bowl, had operated as the Cushman & Wakefield Theater since the arena opened three years ago. The theater officially becomes the Tidal Theater today, and Cushman & Wakefield has been "repositioned" into other areas of Barclays Center, according to Barclays Center CEO Brett Yormark, who describes the Tidal partnership as a "content deal."
Draft Ops signs deal with Barclays Center FanDuel and DraftKings have a competitor looking to take away their stronghold on partnerships with professional sports teams and leagues in the U.S. The new daily fantasy sports operator at the table is Draft Ops, and it is making a splash with a forthcoming announcement that it has signed a 3-year, mid-7 figure deal with Barclays Barclays Center in Brooklyn, New York, which includes sponsorship of the New York Islanders for the franchise’s upcoming inaugural season in Brooklyn.
IfOnly signs deal with Barclays Center IfOnly, a marketplace for one-of-a-kind experiences that donates a portion of its proceeds to charities, is thrilled to announce the launch of a new auction to benefit The Brooklyn Hospital Center. This auction will raise money for The Brooklyn Hospital Center as it breaks ground on a modernized and expanded Emergency Department soon. The winner will receive tickets to nearly 200 incredible events at Barclays Center for one year, while also helping to change the lives of countless families and children.