Academy Sports and Outdoors partners with Bassmaster Classic "2020 is sure to be a banner year for the Classic," said Bruce Akin, B.A.S.S. CEO. "Partnering with Academy Sports + Outdoors is the perfect collaboration for this golden anniversary year. The retailer has long been committed to providing anglers with quality products at an exceptional value while introducing the sport of fishing to a larger audience through their partnerships, conservation efforts and promotion of the sport."
Pilot Flying J signs deal with Bassmaster Classic BIRMINGHAM, Ala. — Pilot Flying J, the largest operator of travel centers in North America, has signed on to become a Local Partner Sponsor of the 2019 Bassmaster Classic to be held March 15-17 in Knoxville, Tenn., B.A.S.S. announced today. Pilot Flying J, based in Knoxville, will receive recognition for its support of sportfishing in media associated with the 49th GEICO Bassmaster Classic presented by DICK’S Sporting Goods, including B.A.S.S.’s industry-leading magazines, Bassmaster and B.A.S.S. Times and website, Bassmaster.com, as well as local media promotions through broadcast, print, digital and outdoor advertising. B.A.S.S. will also partner with Pilot Flying J to promote their mobile app. Beginning at the Bassmaster Classic, consumers who download the Pilot Flying J app and enter promo code “BASS2019” will receive an instant, one-time $5 offer that can be redeemed in stores. First-time users will also receive a free drink of their choice when downloading the app and can keep saving in-store with access to daily offers on popular food and beverages. “We know that our 510,000 B.A.S.S. members travel frequently to enjoy our nation’s great bass lakes and rivers, and they have learned that Pilot Flying J travel centers are convenient places to fill up their tow vehicles and boats, and stock up on food and drinks,” said Bruce Akin, B.A.S.S. CEO. “We’re proud to have Pilot Flying J on board as a local partner of the Bassmaster Classic.” “We’re excited to connect with fishing and boating enthusiasts at the Bassmaster Classic in our hometown of Knoxville, Tenn.,” said Whitney Johnson, chief experience officer for Pilot Flying J. “Our large network of stores located along the nation’s highways and near many lakes, rivers and parks, bring the best service and amenities available on the road to those seeking the great outdoors. This exciting partnership with B.A.S.S. will bring guests exclusive offers through our app so they can save in-store with a special $5 offer and deals on food and drinks.” Pilot Flying J also will receive recognition and promotion through signage and public address messaging at the Classic venues throughout downtown Knoxville, including the takeoff site at Volunteer Landing Marina, in the Bassmaster Classic Outdoors Expo at the Knoxville Convention Center and World’s Fair Exhibition Hall, and during the daily weigh-in shows at Thompson-Boling Arena on the University of Tennessee campus. Pilot Flying J will also have a booth at the Outdoors Expo, recognized as one of the most important and best-attended consumer fishing and boating shows in the nation.
Dick's Sporting Goods partners with Bassmaster Classic DICK’S Sporting Goods joins GEICO Bassmaster Classic as presenting sponsor BIRMINGHAM, Ala. — DICK’S Sporting Goods today announced an expanded partnership with B.A.S.S., as the retailer became the presenting sponsor of the GEICO Bassmaster Classic through 2019. This year’s Classic is to be held on Lake Conroe, outside of Houston, Texas, March 24-26. DICK’S has sponsored the Bassmaster Classic Outdoors Expo for nine consecutive years, and will continue to do so for the 2017-2019 championships. “DICK’S has been a vital part of the Bassmaster Classic for almost a decade now, so it is exciting to see the relationship grow at what we believe will be a historic championship,” said B.A.S.S. CEO Bruce Akin. “With its name associated with the highest-profile fishing event in the world, DICK’S will be reaching the most avid of bass fishermen. And Bassmaster fans can be assured that DICK’S is dedicated to supplying all the gear needed to create a successful day on the water.” The 2017 GEICO Bassmaster Classic presented by DICK’S Sporting Goods is the 47th annual championship of professional bass fishing. The three-day competition will pit 52 of the world’s best anglers against each other for the Classic’s overall payout of more than $1 million. The playing field will be Lake Conroe, located an hour north of Houston. “We’re excited to expand our partnership with B.A.S.S. in a way that will allow us to connect with a passionate fishing audience,” said Dave Natale, director of sports and event marketing, DICK’S Sporting Goods. “At DICK’S, we believe in creating meaningful relationships with our customers. Events like the Bassmaster Classic allow us to do that year after year.” The anglers will bring their catches to Minute Maid Park, home of the Houston Astros, for the weigh-in. This exciting venue is expected to house record-breaking crowds to watch what many believe will be record-breaking weights across the stage. All Classic activities are free and open to the public. “We couldn’t be more impressed with the commitment DICK’S has made to bass anglers. This retailer has proved it cares about the future of our sport through its support of our High School programs, as well as our marquee events. This company’s passion mirrors that of our fans, and I think the entire sport will benefit from this commitment,” Akin said.