Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest h...
Academy Sports and Outdoors signs deal with Big 12 Conference "Academy Sports + Outdoors and our customers across the Big 12 share the same passion for having fun, being outdoors and creating memories together. We're excited to continue connecting them to the sports or schools they love through this partnership," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "Teaming up with the Big 12 will allow us to showcase our assortment of fun sports, outdoors and recreational products to even more Academy customers across the region and nation." 03/2020
Community Blood Center of Greater Kansas City sponsors Big 12 Conference IRVING, Texas – The Big 12 Conference announced today that Community Blood Center of Greater Kansas City will serve as a proud partner of the Phillips 66 Big 12 Men’s and Women’s Basketball Championships, beginning in 2020. 01/2020
Anheuser-Busch InBev partners with Big 12 Conference NEW YORK — Today, Anheuser-Busch and the Big 12 Conference announced Natural Light Seltzer as the Official Hard Seltzer of the Big 12 Conference. The announcement marks the first of its kind for college sports and provides exclusivity nationally in the seltzer category. 09/2019
Primesport signs deal with Big 12 Conference IRVING, TX – The Big 12 Conference and Big 12 Sports Properties announced that they have partnered with PRIMESPORT to offer Official Fan Hospitality and Travel Packages for the 2019 Dr Pepper Big 12 Football Championship Game and 2020 Phillips 66 Big 12 Men’s Basketball Championship. PRIMESPORT is a division of On Location Experiences, a premium hospitality business and a leader in providing direct access to some of the biggest events in sports and entertainment. 09/2019
Vicis sponsors Big 12 Conference SEATTLE, July 17, 2018 /PRNewswire/ -- The Big 12 Conference and VICIS today announced a partnership to further educate football players on the latest safety advancements in sports equipment while providing access to top-ranked football helmets for all Big 12 teams. The conference-wide partnership with VICIS ensures ZERO1 helmets are available to players on each team. 07/2018
Dollar General partners with Big 12 Conference Dollar General (DG) is excited to partner with the Big 12 Conference and ESPN Events to serve as the Official Discount Retail Sponsor for the Big 12 Conference for the 2017-2018 academic year. Additionally, the major discount retailer will serve as the Conference’s Official Homegating and Tailgating Headquarters and exclusive sponsor of the Dollar General Big 12 Championship Tour, which plans to host events at each of the 10 Big 12 Conference collegiate campuses during the 2017 fall football season. 09/2017
Philips partners with Big 12 Conference The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare. 11/2014