Dr Pepper Snapple Group signs deal with Big East Conference NEW YORK - The BIG EAST Conference, in conjunction with FOX Sports Media Group, have continued their unique sales integration of broadcast and sponsorship assets and have announced the new and returning partners who will support the Conference in 2015 and beyond.
Muscle Milk signs deal with Big East Conference On June 12, 2016, triathletes from around the globe will descend on San Francisco for one chance to attempt the impossible – ESCAPE from Alcatraz. The Escape from Alcatraz Triathlon attracts World Champions, Olympic Medalists and the best amateur triathletes from 50 states and over 40 countries. They will put their endurance to the ultimate test as they take on San Francisco’s legendary Bay, steep hills, and rugged terrain. Consistently ranked as a favorite event among Triathletes, this event draws thousands each summer to find out who has what it takes to ESCAPE!