SoFi signs deal with Big Ten Conference The Big Ten Conference and Big Ten Network today announced a multi-year agreement naming SoFi as the presenting sponsor of the Big Ten Men’s Basketball Tournament. SoFi, a modern finance company taking an unprecedented approach to lending and wealth management, will not only be the on-site tournament sponsor, but also present the on-air coverage of all 10 tournament games televised on BTN.
Bayer Healthcare partners with Big Ten Conference WHIPPANY, N.J. and ROSEMONT, Ill., Feb. 28, 2017 /PRNewswire/ -- Bayer, a global leader in health care and agriculture, and the Big Ten Conference Tuesday announced a partnership that advances STEM (Science, Technology, Engineering, Mathematics) education and raises awareness of agriculture in the United States.
Continental Tire sponsors Big Ten Conference The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.