Bayer Healthcare sponsors Big Ten Conference WHIPPANY, N.J. and ROSEMONT, Ill., Feb. 28, 2017 /PRNewswire/ -- Bayer, a global leader in health care and agriculture, and the Big Ten Conference Tuesday announced a partnership that advances STEM (Science, Technology, Engineering, Mathematics) education and raises awareness of agriculture in the United States.
Continental Tire sponsors Big Ten Conference The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.
ArcelorMittal sponsors Big Ten Conference Big Ten Sports Properties is the multimedia rights holder for The Big Ten Conference. The Big Ten Conference is an association of 14 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Big Ten universities provide approximately $200 million in direct financial aid to almost 9,500 student-athletes on 350 teams in 42 different sports, including 28 official conference sports, 14 for men and 14 for women. The league relationship is a natural fit for Learfield Sports as the company already represents eight of the twelve current Big Ten schools including Illinois, Indiana, Iowa, Minnesota, Northwestern, Purdue, Penn State and Wisconsin. The long-term relationship charges Learfield Sports with delivering impactful, strategic corporate partnership initiatives for the Big Ten Conference through media, corporate hospitality, presenting sponsorships of select championships and tournaments, venue exposure, branding opportunities and product sampling.