Our professional Motocross and Supercross effort represents a dream that began seven years ago. This dream was to help transform professional dirt bike racing from a sport on the fringe of mainstream events, to a refined marketing vehicle that can carry the sponsorship equal to, and perhaps exceeding, NASCAR. Since then, our efforts are taking shape as we have developed a sponsorship approach that affords the highest level of visibility, tangible sales returns, and unmatched branding opportunities at a cost per impression unequaled by any competing sponsorship medium.