Uppababy signs deal with Boston Bruins BOSTON, MA - The Boston Bruins announced today that they have entered in to a partnership with UPPAbaby, a Hingham, Massachusetts- based juvenile gear company. Founded by husband and wife team Bob and Lauren Monahan, UPPAbaby focuses on creating high-quality, functional, and stylish baby products that fit the needs of today's busy parents. This partnership is the first joint venture for UPPAbaby with a professional sports team.
ORG Packaging partners with Boston Bruins According to the contract, ORG will become the exclusive official marketing partner of Boston Bruins. In the future, young Chinese players will access matches, summer camps and professional training in the USA and the team will send executives, coaches, and star players to promote hockey in China. The contract also includes ORG’s marketing rights and interests. Analysts says that the partnership is the first important step of ORG’s “package plus sports” philosophy.
Cross Insurance partners with Boston Bruins BOSTON, MA – The Boston Bruins announced today that Cross Insurance will be the first partner of the Bruins practice jerseys. Bruins players will debut the new Cross Insurance patch on their practice jerseys during the team’s media day at the TD Garden (100 Legends Way, Boston, MA 02114.) In addition to the practice jerseys Cross Insurance will have a visible presence at the Bruins primary practice facility at Ristuccia Arena in Wilmington, MA.
Boston Coach partners with Boston Bruins As a result, the lounge will now be known “BostonCoach Lounge.” Financial terms of the naming rights agreement are not being disclosed. Under the agreement, BostonCoach becomes the exclusive entitlement partner of the lounge. BostonCoach is also the official car service of the Boston Bruins.