ORG Packaging partners with Boston Bruins According to the contract, ORG will become the exclusive official marketing partner of Boston Bruins. In the future, young Chinese players will access matches, summer camps and professional training in the USA and the team will send executives, coaches, and star players to promote hockey in China. The contract also includes ORG’s marketing rights and interests. Analysts says that the partnership is the first important step of ORG’s “package plus sports” philosophy.
Cross Insurance sponsors Boston Bruins BOSTON, MA – The Boston Bruins announced today that Cross Insurance will be the first partner of the Bruins practice jerseys. Bruins players will debut the new Cross Insurance patch on their practice jerseys during the team’s media day at the TD Garden (100 Legends Way, Boston, MA 02114.) In addition to the practice jerseys Cross Insurance will have a visible presence at the Bruins primary practice facility at Ristuccia Arena in Wilmington, MA.
Boston Coach signs deal with Boston Bruins As a result, the lounge will now be known “BostonCoach Lounge.” Financial terms of the naming rights agreement are not being disclosed. Under the agreement, BostonCoach becomes the exclusive entitlement partner of the lounge. BostonCoach is also the official car service of the Boston Bruins.
Kayem Foods signs deal with Boston Bruins BOSTON, Oct. 10, 2013 /PRNewswire/ -- As fans enjoy the 90th year of Boston Bruins hockey, the team is turning to another longtime favorite Boston brand to score delicious new franks, sausage and prime rib roast to be enjoyed at TD Garden all season long. The Boston Bruins and Kayem Foods today announced a new multi-year sponsorship and licensing agreement to manufacture and distribute Kayem Franks and Sausage at the TD Garden during Bruins games. The partnership makes Kayem the official brand of Franks and Sausage of the Boston Bruins and TD Garden.