General Electric signs deal with Boston Celtics According to ESPN, the Celtics will be the third NBA team to announce a jersey sponsor deal, joining the 76ers and Kings. The NBA will be the first of the four major US sports leagues to have sponsor’s logos on uniforms. Many foreign pro sports leagues, such as the English Premier League, have made sponsor logos part of the uniform for years. The WNBA added them starting in 2009.
New Balance sponsors Boston Celtics BOSTON, MA – The 17-time NBA Champion Boston Celtics and NB Development Group LLC announced today that Boston Landing, a mixed-used development in the Allston-Brighton neighborhood of Boston, will become the home of the Celtics’ new world-class practice and training facility.
JetBlue sponsors Boston Celtics JetBlue (JBLU), the largest airline in Boston, is proud to announce a multi-year partnership becoming the Official Airline of the Boston Celtics. The 5 year partnership launches with a fan sweepstakes, Top 5 Plays of the Week feature on Celtics.com and a number of shared community initiatives that will impact local youth and the environment.
Putnam Investments signs deal with Boston Celtics The Putnam Investments chief executive has signed a new agreement with the Boston Celtics that would give the Boston-based fund company extensive exposure during the basketball team’s home games. The two organizations declined to disclose the financial terms and wouldn’t specify the number of years the sponsorship would be in effect.