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Bravo

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USA-NY

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Property Summary
Bravo is an American cable television channel owned by NBCUniversal launched by Cablevision as an advertisement-free premium channel in December 1980. According to Nielsen Ratings Data, Bravo is currently available in 88 million homes. read more
Deal
11/2014

Rue La La signs deal with Bravo Rue La La Announces Strategic Partnership with Bravo for New Rue La La Announces Strategic Partnership with Bravo for New Series 'Launch My Line'Online Private Shopping Pioneer to Showcase Exclusive Sale of Winning Designs PR Newswire BOSTON, Dec. 9BOSTON, Dec. 9 /PRNewswire/ -- Rue La La, a recognized leader in the onlineprivate sale space, announces that it has formed a strategic partnership withBravo. Through the partnership Rue La La will serve as the exclusive retailerfor the new fashion creative competition series "Launch My Line," which airsWednesdays at 10 p.m. ET/PT. This is the first integrated broadcastpartnership for Rue La La and first private sale, ecommerce partnership forBravo.The winning designer of the series, in which ten teams compete to launch aclothing line, will launch a premier collection exclusively on Ruelala.com,through an invitation only, private sale Boutique immediately following thefinal episode. Rue La La will offer the Bravo audience the opportunity to joinits membership via special invitation code (www.ruelala.com/launch), ensuringviewers have the opportunity to purchase the winning collection."'Launch My Line' and Bravo are innovating how new and exciting designers arelaunched," explains Ben Fischman, CEO Rue La La. "Through this partnership,Rue La La is extending the 'Launch My Line' experience by providing viewerswith the ability to access and purchase the winning designs immediately afterthe final show. We are thrilled to be partnering with Bravo and innovating howfashion is brought to market through the integration of media and ecommerce."Viewers look to Bravo for introduction to emerging fashion trends and designtalent and members look to Rue La La for access to the best designs in theworld. Through this partnership with Rue La La, the 'Launch My Line'experience is immediately brought to life by allowing viewers direct access tothe winning designs within moments of the finale."Launch My Line" is produced by Lake Paradise Entertainment for Bravo. HollyM. Wofford ("Survivor," "Shear Genius" and "Supernanny") and VittoriaCacciatore ("Survivor") serve as executive producers.About Rue La LaA recognized leader in the online private sale space since, Rue La La is anexclusive, invitation-only online shopping destination that offerspremier-brands within timed private sale lifestyle Boutiques. Unexpecteddiscovery, love of shopping and style, exceptional customer service andincredible value are the core of the company's foundation. Founded by BenFischman, Rue La La is a part of Retail Convergence Inc. (RCI), a GSICommerce, Inc. company. Experience Rue La La by visiting www.ruelala.com.About BravoBravo is a program service of NBC Universal Cable Entertainment, a division ofNBC Universal one of the world's leading media and entertainment companies inthe development, production, and marketing of entertainment, news, andinformation to a global audience. Bravo has been an NBC Universal cablenetwork since December 2002 and was the first television service dedicated tofilm and the performing arts when it launched in December 1980. For moreinformation, visit www.BravoTV.com. Follow us on Twitter athttps://twitter.com/BravoPR.SOURCE Rue La LaWebsite: http://www.ruelala.comContact: Media, Sunny Jenkins, HL Group, sjenkins@hlgrp.com, +1-646-274-3633,or cell, +1-646-736-9507

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