Cheddar's Scratch Kitchen signs deal with Bristol Motor Speedway The Bristol Motor Speedway (BMS) family is getting even larger next season as Alsco, the global leader in uniform and linen rental services and a proud partner of the Speedway, brings longtime customer Darden Restaurants and its Cheddar's Scratch Kitchen brand aboard for naming rights of the April NASCAR Xfinity Series (NXS) race. The Cheddar's 300 presented by Alsco will see the stars of the NASCAR Xfinity Series battle it out on the high banks of The Last Great Colosseum on Saturday, April 4. With short track racing breeding excitement and energy, race fans will want to flock to BMS for the Cheddar's 300 presented by Alsco. "Bristol is the place for historic finishes and close, hard-knock racing action," said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. "Alsco and our new friends at Cheddar's Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we're ready to show them an incredible experience. The Cheddar's 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule." Alsco's partnership began with BMS at the Alsco 300 this past April where NXS star Christopher Bell grabbed the victory and earned an additional $100,000 through Xfinity's Dash 4 Cash program. "Bristol Motor Speedway is an awesome venue to showcase the partnership between Cheddar's Scratch Kitchen and Alsco," said Ben Fox, director of sales and marketing for Alsco. "We have a great partnership inside Darden owned Restaurants across the country, so it was only natural to bring that partnership out onto the track." "Cheddar's Scratch Kitchen is all about delivering an experience that wows guests, and we're thrilled to be part of such an iconic, 'wow' event at Bristol Motor Speedway," said Jaime Bunker, vice president of marketing at Cheddar's Scratch Kitchen. "We're thankful to Alsco for inviting us to be part of the action and look forward to celebrating the race with fans this April." The Cheddars 300 presented by Alsco is one of four NXS entitlements for Alsco in 2020, all at Speedway Motorsports facilities. In addition to the BMS April race, Alsco currently sponsors events at affiliate tracks Kentucky Speedway and Charlotte Motor Speedway and is adding Las Vegas Motor Speedway to its record-breaking collection next season. Alsco also provides sponsorship on the NASCAR team level with Richard Childress Racing, Richard Petty Motorsports and JR Motorsports. The Cheddar's 300 presented by Alsco is a part of a NASCAR weekend that also includes the Food City 500 NASCAR Cup Series race on Sunday, April 5 and the ARCA East Zombie Auto 150, also April 4. The Cheddar's 300 presented by Alsco will be broadcast live on FS1.
Rally Bus signs deal with Bristol Motor Speedway In keeping with its "Fans First" commitment, Speedway Motorsports, Inc. (NYSE: TRK) officials have announced a new partnership with Rally that will save race fans valuable time and money during race weekends at seven of Speedway Motorsports' world-class facilities.
ServiceMaster partners with Bristol Motor Speedway ServiceMaster Clean Inks Multi-Year Sponsorship Deal with ISC ServiceMaster Clean Inks Multi-Year Sponsorship Deal with ISC and SMI RaceTracks PR Newswire MEMPHIS, Tenn., Jan. 14MEMPHIS, Tenn., Jan. 14 /PRNewswire/ -- ServiceMaster Clean announced todaythat it has signed a unique partnership agreement to be the first-everofficial sponsor of the caution period during races at International SpeedwayCorporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracksacross the nation. When there is a problem on the track, the ServiceMasterClean Yellow Flag will wave, and the company's familiar yellow trucks will bedispatched to clean the track.(Photo: http://www.newscom.com/cgi-bin/prnh/20090114/CLW092-a http://www.newscom.com/cgi-bin/prnh/20090114/CLW092-b http://www.newscom.com/cgi-bin/prnh/20080830/SRVCMSTRLOGO)In racing, a yellow flag means cleaning. Restoration must be done quickly andprofessionally in order to get back to racing. In homes and businesses acrossNorth America, a yellow ServiceMaster Clean van means cleaning and restorationis being done quickly and professionally by America's number one cleaningteam."The idea of a racing sponsorship has been one that has generated a lot ofexcitement within our franchise network," said Jim Wassell, chief marketingofficer of ServiceMaster Clean. "Fan loyalty to partners and sponsors isimmeasurable, and we recognize that they historically support and invest incompanies that share their passion for the sport of racing."Wassell also noted NASCAR has made strides in conservation and consumption andis in the process of leading an industry-wide initiative to address theenvironment. The plan is to include a substantial group of environmentalexperts and motorsports industry constituents to ensure that all perspectivesare taken into consideration. In turn, ServiceMaster Clean's forward-thinkingapproach to "green" responsibility lends additional credibility to therelationship.ServiceMaster Clean will have official and exclusive sponsorship of the YellowFlag- now to be known as ServiceMaster Clean Caution periods - at all 19 ISCand SMI race tracks around the country. These racetracks feature 31 SprintCup, 24 Nationwide and 17 Camping World Truck Series races and hundreds ofother racing events. In fact, there will hardly be a race for the next fiveyears where ServiceMaster Clean does not have a large presence. All cleaningand drying vehicles and equipment will feature the ServiceMaster Clean logoand colors, and the clean-up teams will wear bright yellow ServiceMaster Cleanjumpsuits.The multi-year agreement is not limited to what happens on the track, but alsoincludes national coverage on the Motor Racing Network (MRN) and PerformanceRacing Network (PRN), hospitality events for franchise owners, the right tocreate and sell promotional merchandise and a host of other marketingopportunities designed to generate consistent visibility.Daryl Wolfe, vice president and chief marketing officer for ISC said, "Thisagreement further demonstrates the significant marketing value of our breadthof assets and the ongoing viability of motorsports as an effective businessbuilding opportunity. Our nationwide footprint of facilities and season-longschedule of premier events, including the DAYTONA 500(R) and the FordChampionship Weekend at Homestead-Miami Speedway, help businesses build andmaintain yearlong awareness with the most avid fans in major sports. Wewelcome ServiceMaster Clean to our family of partners and look forward to along and successful relationship."Kyle Petty also has partnered with ServiceMaster Clean to help promote thisunique sponsorship. The Petty name is one of the most prominent in NASCARhistory, as Kyle won his first significant race at the 1979 Daytona ARCA 200in a Dodge Magnum, at the time becoming the youngest driver to win a majorleague stock car event. He is quite active in charitable causes, most notablythe Victory Junction Gang Camp for terminally ill children, which heestablished to honor his late son, Adam."There is simply no better company to have associated with race track clean-upthan the premier cleaning and restoration company -- ServiceMaster Clean,"Petty said.He also added, "ServiceMaster Clean is well known for providing peace of mindto customers, and for going above and beyond customer expectations. These keyservice components dovetail very nicely with this racing sponsorship. And,history has played a significant role in both our organizations. Our successcomes from standing on the shoulders of those who came before us, in racingand in cleaning. We both bring a proud history and a spirit of success,winning, teamwork and pride with us to work every day."Michael Burch, vice president of business development for SpeedwayMotorsports, Inc., stated the sponsorship is a natural fit, givenServiceMaster Clean's business focus. "ServiceMaster Clean has been workingfor fans for decades, from cleaning homes and businesses to helping recoverfrom fires and floods," said Burch. "Our partnership will be a great platformto see the ServiceMaster brand in action by getting the track cleaned up forracing and helping us make our world-class speedways even better."With more than 4,500 franchise locations around the world, ServiceMaster Cleanserves customers through a global network of franchises that providejanitorial services, commercial carpet cleaning, hard surface floor care,residential carpet cleaning and upholstery, and disaster restoration services.The company has been a market leader more than 70 years.About ServiceMaster CleanServiceMaster Clean is part of the ServiceMaster family of brands, one of theworld's largest and most versatile service networks. The company's brandsinclude TruGreen, TruGreen LandCare, Terminix, American Home Shield,ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. ServiceMasterClean is committed to its franchise owners. Our ability to offer qualifiedprospects up to 80 percent financing to start their cleaning business is onlyone of the benefits of our program. Visit our franchise website to learn moreabout the opportunities available with ServiceMaster Clean.About International Speedway CorporationInternational Speedway Corporation is a leading promoter of motorsportsactivities, currently promoting more than 100 racing events annually as wellas numerous other motorsports-related activities. The company owns and/oroperates 13 of the nation's major motorsports entertainment facilities,including Daytona International Speedway(R) in Florida (home of the Daytona500(R)); Talladega Superspeedway(R) in Alabama; Michigan InternationalSpeedway(R) located outside Detroit; Richmond International Raceway(R) inVirginia; Auto Club Speedway of Southern California(SM) near Los Angeles;Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) inArizona; Chicagoland Speedway(R) and Route 66 Raceway(SM) near Chicago,Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway(R) inVirginia; Darlington Raceway(R) in South Carolina; and Watkins GlenInternational(R) in New York.The company also owns and operates MRN(R) Radio, the nation's largestindependent sport radio network; the Daytona 500 Experience(SM), the "UltimateMotorsports Attraction" in Daytona Beach, Florida, and official attraction ofNASCAR(R); and Americrown Service Corporation(SM), a subsidiary that providescatering services, food and beverage concessions, and produces and marketsmotorsports-related merchandise. In addition, ISC has an indirect 50 percentinterest in Motorsports Authentics(R), which markets and distributesmotorsports-related merchandise licensed by certain competitors in NASCARracing. For more information, visit the company's Web site atwww.iscmotorsports.com.About Speedway Motorsports IncorporatedSpeedway Motorsports is a leading marketer and promoter of motorsportsentertainment in the United States. The company owns and operates thefollowing premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway,Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, Lowe's MotorSpeedway, New Hampshire Motor Speedway and Texas Motor Speedway. The companyprovides souvenir merchandising services through its SMI Propertiessubsidiaries; manufactures and distributes smaller-scale, modified racing carsand parts through its 600 Racing subsidiary; and produces and broadcastssyndicated motorsports programming to radio stations nationwide through itsPerformance Racing Network subsidiary.The company also equally-owns Motorsports Authentics(R), a joint ventureformed with International Speedway Corporation to produce, market and selllicensed motorsports merchandise. For more information, visit the company'sWeb site at www.speedwaymotorsports.com.SOURCE ServiceMaster CleanWebsite: http://www.servicemaster.comWebsite: http://www.iscmotorsports.comWebsite: http://www.speedwaymotorsports.com/Contact: SVM: Michael Bielskis, +1-901-597-6886,firstname.lastname@example.org; ISC: Lenny Santiago, +1-386-681-5937,email@example.com; SMI: Scott Cooper, +1-704-455-3209,firstname.lastname@example.org