Bass Pro Shops partners with Bristol Motor Speedway “NASCAR fans love racing, hunting and the outdoors, and we are excited to spotlight them together in Bristol,” Johnny Morris, founder of Bass Pro Shops, said in a release. “Located in the Blue Ridge and Smoky Mountain region, the Night Race is the perfect venue for us to celebrate our shared love of the outdoors and the importance of protecting natural resources for future generations.”
Sharpie signs deal with Bristol Motor Speedway (Bristol, Tenn., August 21, 2003) - Sharpie®, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, today announced at Bristol Motor Speedway (BMS) that the brand is extending its sponsorship of the NASCAR Winston Cup night race held in August, the Sharpie 500, through 2008. The announcement comes just two days before the running of the Sharpie 500 on Saturday, August 23, the third-year of the sponsorship. The race is considered by many to be the premiere NASCAR Winston Cup event on the 36-race schedule and features the short track excitement that Bristol consistently delivers, all under the lights.