Toyota signs deal with British Olympic Association The Japanese marque will partner Team GB teams across Winter and Summer Olympic and Paralympic Games. Following the Pyeongchang Games, which begin on 9 February, the deal will activate for upcoming events in Tokyo in 2020, Beijing in 2022 and Paris in 2024.
STH Group signs deal with British Olympic Association Fans of Team GB can look forward to PyeongChang 2018 and Tokyo 2020 with excitement with the announcement of a brand new partnership between the British Olympic Association and travel and ticketing experts Sports Travel and Hospitality Group (STH) called Team GB Live.
Kellogg Company signs deal with British Olympic Association Kellogg’s will bring the sponsorship to life through a full year marketing and activation programme. Team GB fans will have the chance to win tickets to Rio 2016 in the build up to the Games, as well as take part in an instant win mechanic during the Games with on pack promotions across the Kellogg’s portfolio.