Starwood Hotels and Resorts signs deal with British Summer Time Hyde Park STAMFORD, Conn., Apr 07, 2015 (BUSINESS WIRE) --Musically-inclined SPG members are singing a sweeter tune thanks to new, members-only music offerings and once-in-a-lifetime interactive artist experiences. Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. HOT, -0.59% is partnering with Trevanna Entertainment, a live music consulting agency, to produce another remarkable year of the signature in-hotel music series, Hear the Music, See the World. Additionally, through SPG’s expanded relationship with AEG, the largest sports and entertainment presenters in the world, getting into the world’s most exciting music festivals and the best luxury suites is now a reality.
Vranken-Pommery sponsors British Summer Time Hyde Park At the 10-day event, which will see The Who and Taylor Swift take to the stage, Heidsieck Monopole will be the exclusive Champagne and feature in all bars and VIP areas. The 'invite-only' Heidsieck Monopole Treehouse, a Champagne bar in the sky, will also be built.