Oscar De La Hoya's Golden Boy Promotions stable of fighters, including Canelo Alvarez, the unified middleweight world champion and boxing's biggest superstar, have long been stalwarts of HBO. But with the premium cable network's recent announcement that after 45 years of putting on most of the biggest fights in boxing it was bowing out of the sport at the end of the year, they were in need of a new broadcast home -- and they have landed a very lucrative one with new sports streaming service DAZN through 2023.
Tecate partners with Canelo Alvarez NEW YORK, Feb. 23, 2016 /PRNewswire/ -- After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and presenting sponsor for Oscar De La Hoya's Golden Boy Promotions and has signed an endorsement contract with boxing's biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.
Everlast partners with Canelo Alvarez NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8th live on Showtime PPV in Las Vegas, NV.