Mundipharma signs deal with Caroline Wozniacki SINGAPORE, Nov. 5, 2015 /PRNewswire/ -- Mundipharma today unveiled international tennis star Caroline Wozniacki as the new brand ambassador for BETADINE[®], the trusted name in homes and hospitals for antiseptic liquids, creams, sprays and ointments. Ms. Wozniacki will be the face of a new BETADINE[®] integrated marketing communications campaign that will be launched in selected emerging markets within Mundipharma's network over the next 12 months.
Godiva Chocolatier sponsors Caroline Wozniacki After reaching the U.S. Open final last fall, the 24-year-old tennis star garnered newfound appeal with corporate sponsors, as reported in a Wall Street Journal profile. When her agents reviewed endorsement prospects the day after the tournament, Wozniacki was quoted saying, “I want a chocolate deal.”
Babolat signs deal with Caroline Wozniacki After playing with a blacked-out racket for much of last season, Caroline Wozniacki has signed a new deal with Babolat. Wozniacki was playing with a Yonex racquet for about two years until she went into slump and then stopped playing with her frame in the late spring. She then began playing with a blacked-out racket, which many presumed was a Babolat, as she had played with one prior to signing with Yonex in 2011.
Yonex signs deal with Caroline Wozniacki Wozniacki switched to Yonex after her deal with Babolat endedNo. 1-ranked tennis player Caroline Wozniacki "had long made it clear that she was open to a switch if it made commercial sense when her deal with Babolat ended," and she recently signed a "lucrative racket deal with Yonex after extensive off-season testing," according to Christopher Clarey of the N.Y. TIMES. Wozniacki's agent, Lagardere Unlimited Tennis President John Tobias, said the Yonex sponsorship is a "really strong commercial deal." Tobias: "It was also a little bit strategic because we really want to get her into Asia and expand her brand in Asia, and a Japanese company does that for us." But Clarey noted racket changes are "fraught with psychological danger," and the question is whether Wozniacki "will have enough faith in her new racket to reach her highest level." David Witt, who helps coach Venus Williams, said, "If you ask anybody, switching rackets is a risk. Especially when you've played with a racket for two or three years and that company knows you, and you're used to the racket. Even if another company says they are going to make a racket that's identical, unless they have the exact mold for that racket, it's not exactly the same" (N.Y. TIMES, 1/22).