Chick-fil-A signs deal with Charlotte Knights As part of the agreement, Chick-fil-A will be the presenting sponsor of the Charlotte Knights' Dream Teams. The Dream Teams consist of local little league teams. Before each game, one local team will be able to run out onto the field with the Charlotte Knights.
Diamonds Direct signs deal with Charlotte Knights (Charlotte, NC) - Diamonds Direct Southpark, the premier jeweler in Charlotte, has teamed with the Charlotte Knights as the naming rights sponsor of the 4,000-square foot Upper Club interior on the first base side of BB&T Ballpark. The Diamonds Direct Luxury Lounge will service fans with suite level access as well as Upper Club seat holders and members.
Pepsi signs deal with Charlotte Knights The cola brand, invented in North Carolina in 1898 by a New Bern pharmacist, has signed an eight-year contract with the Triple A Knights to become the team’s exclusive soft-drink provider. That means the company will serve Pepsi and its sister brands at the concession stands at BB&T Ballpark as well as the official water (Aquafina) and sports beverage (Gatorade). Financial terms weren’t disclosed. Knights Chief Operating Officer Dan Rajkowski told me Wednesday the deal is important both for its duration and because of the promotional power Pepsi brings.