Blue Emu partners with Chicago White Sox BRISTOL, Tenn., Feb. 20, 2020 /PRNewswire/ -- Major League Baseball and NFI Consumer Products today announced a new multi-year sponsorship agreement between MLB and NFI's Blue-Emu product line. With this new partnership, Blue-Emu plans to focus baseball-themed marketing around their line of pain-relieving creams, sprays and patches across a variety of digital and broadcast media, and in-store at major retail locations.
Anheuser-Busch InBev signs deal with Chicago White Sox Budweiser has reached a multiyear partnership agreement with the Chicago White Sox, naming the storied American-style lager as the new official domestic beer partner of the White Sox. The marketing partnership provides Budweiser with prominent branding throughout Guaranteed Rate Field and Chicagoland. The agreement incorporates the organizations' shared passion for celebrating the greatness of legends as well as honoring military service men and women. Budweiser will sponsor the "Hero of the Game," the half-inning tribute to a member of the military during White Sox home games. Throughout the 2018 season, Budweiser also will present special events to honor White Sox legends. In addition, the agreement includes brand exposure on the LED video boards, promotions in market and in the ballpark, as well as a homeplate rotational sign and other branding throughout the ballpark. "Budweiser, America's favorite lager, and baseball, America's favorite pastime, go hand and hand. Today, we are especially excited to celebrate the future of the White Sox," said Ricardo Marques, VP of marketing for Budweiser. "We know the fans on the Southside of Chicago are passionate about the Sox, and we look forward to supporting and celebrating them in the years to come." "Budweiser is the great American lager and has a long history with the great American sport of baseball," said Brooks Boyer, senior vice president of sales and marketing. "Budweiser's commitment to raising the bar for delivering the highest quality product for its customers is no different than the White Sox commitment to delivering a quality experience for fans attending our games. We look forward to joining our efforts and activating our relationship in the ballpark and throughout Chicagoland because baseball and Budweiser go hand in hand." Through the partnership, Budweiser is the presenting sponsor of the White Sox adult "onesie" for the first 10,000 fans, ages 21 and up, on Saturday, September 1 vs. Boston at 6:10 p.m. Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand - brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers.
Revolution Brewing sponsors Chicago White Sox The Chicago White Sox have announced a new marketing agreement with Revolution Brewing, Illinois' largest independently owned brewery. Under the terms of the agreement, Revolution will be featured as the "Beer of the Homestand" during the Detroit and Boston series on May 26 through May 31 at Guaranteed Rate Field.
Proven Business Systems sponsors Chicago White Sox "You want to be tied to (sponsors) that are from Chicago, that have a passion for our organization. And obviously now they want to go tell people that they're a (team) partner," said White Sox Senior Director of Corporate Partnerships and Sales Development George McDoniel.
Goose Island Beer Company partners with Chicago White Sox The Chicago White Sox announced new marketing partnership agreements with four Midwest breweries -- Goose Island Beer Company, Chicago; Pabst Brewery, Milwaukee, Wisconsin; Bell's Brewery, Kalamazoo, Michigan; and Founders Brewing Co., Grand Rapids, Michigan. Through a partnership with Lakeshore Beverage, the Chicagoland beverage distributor that partners with the beer producers, each brewery will be featured in a new in-game promotion called "Beer of the Homestand" throughout the season. In addition, the brands will receive prominent in-park exposure through a branded interactive kiosk on the 100 level, presence on the digital LED ribbon boards throughout the ballpark and logo display in the Craft Kave located near the right field bullpen.