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Yili Group sponsors Chinese Basketball Association The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league. 11/2019
Ctrip sponsors Chinese Basketball Association Retired Chinese basketball star Yao Ming, president of the Chinese Basketball Association (CBA) and FIBA Basketball World Cup 2019 Ambassador attends the Mascot Shortlist Ceremony of FIBA Basketball World Cup 2019 at the Wanda Han Show Theater in Wuhan city, Central China's Hubei province, Jan 23, 2018. [Photo/IC] 02/2018
Tissot signs deal with Chinese Basketball Association LE LOCLE, Switzerland, Nov. 18, 2015 /PRNewswire/ -- The exclusive marketing partner of China's CBA Professional Basketball League, Infront Sports & Media, has announced that Tissot, the renowned Swiss watch brand, has been chosen as Official Timekeeper of the CBA League. The long-term agreement between CBA and Tissot starts now and will go on for the next five years, covering all games of the CBA League, including the play-offs and the hugely successful annual CBA All-Star Game. 11/2015
Stanley Black & Decker signs deal with Chinese Basketball Association Hardware company Stanley Black & Decker has become an official partner of the Chinese Basketball Association (CBA) League in an agreement which will run until the end of the 2016-17 season. 11/2014
Li Ning partners with Chinese Basketball Association Li-Ning will become the official outfitter of the Chinese Basketball Association starting in the 2012-13 season after agreeing to pay the league CNY 2 billion (roughly US $314 million) over the next five years, according to a report by NetEase. NetEase also reports that Li-Ning outbid rivals Nike, adidas and Anta, the latter of whom had held exclusive apparel rights since 2004. 11/2014