PlayStation partners with College Football Playoff As part of an agreement with ESPN, the Fiesta Bowl has named PlayStation® its new title sponsor. This year, the PlayStation Fiesta Bowl will be a College Football Playoff (CFP) Semifinal game played Saturday, December 31, at University of Phoenix Stadium in Glendale, Ariz.
Smithfield Foods signs deal with College Football Playoff LISLE, Ill., July 18, 2016 (GLOBE NEWSWIRE) -- Eckrich announced today a multifaceted college football campaign led by a partnership with the College Football Playoff to become the Official Smoked Sausage and Deli Meat sponsor of the 2017 College Football Playoff.
SportsLabs partners with College Football Playoff BOULDER, Colo., Dec. 23, 2015 /PRNewswire/ -- SportsLabs, a leading sports-technology provider, announced location and beacon technology for the official College Football Playoff (CFP) mobile and tablet application, CFP Gameday. Fans attending the Playoff Semifinals at the Capital One Orange Bowl and Goodyear Cotton Bowl and in Arizona for the College Football Playoff National Championship, will have access to the app which will deliver additional, relevant content for their on-site experience. For the CFP, the app provides valuable data about attendees in order to create additional value for sponsors and fans.
Dos Equis partners with College Football Playoff WHITE PLAINS, N.Y., Dec. 7, 2015 /PRNewswire/ -- Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises. Through the sponsorship, Dos Equis will leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans "Stay Thirsty" throughout the college football season and Playoff.
Hershey's signs deal with College Football Playoff HERSHEY, Pa., Dec 01, 2014 (BUSINESS WIRE) --Reese’s Peanut Butter Cups, the perfect combination of chocolate and peanut butter, and ESPN today announce a new multi-year program surrounding key ESPN College Football properties. Effective immediately, the Reese’s brand will serve as an official sponsor of the new College Football Playoff (CFP), official sponsor of ESPN College GameDay Built by the Home Depot and proud sponsor of ESPN College Football. As part of the agreement, the Reese’s brand will secure promotional rights to the College Football Playoff, College GameDay and ESPN College Football trademarks for use in advertising, on-pack, point-of-sale displays and more. The Reese’s brand will also bring the experience of perfect combination of chocolate and peanut butter right to college football fans with on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on January 12, 2015.
Taco Bell partners with College Football Playoff Taco Bell® is bringing the biggest games back to the biggest fans by creating the first ever student section at the College Football Playoff. Taco Bell’s Live Más Student Section will provide undergraduate students with tickets and the unique opportunity to see their teams at each of the three final College Football Playoff games.