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The New Haven Open at Yale (also known as the New Haven Open at Yale presented by First Niagara for sponsorship reasons[1]) is a professional tennis tournament played on outdoor hard courts. It is a Premier tournament on the WTA Tour. Until 2010 the tournament was part of the ATP World Tour 250 series of the ATP Tour. It is held annually at the Cullman-Heyman Tennis Center in New Haven, Connecticut, United States, just before the fourth and last Grand Slam tournament of the year, the US Open. read more
The New Haven Open at Yale (also known as the New Haven Open at Yale presented by First Niagara for sponsorship reasons[1]) is a professional tennis tournament played on outdoor hard courts. It is a Premier tournament on the WTA Tour. Until 2010 the tournament was part of the ATP World Tour 250 series of the ATP Tour. It is held annually at the Cullman-Heyman Tennis Center in New Haven, Connecticut, United States, just before the fourth and last Grand Slam tournament of the year, the US Open. read more
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Aetna sponsors Connecticut Open Aetna Invites Families to 'Play' at the New Haven Open at Yale Aug 18, 2011 (Close-Up Media via COMTEX) -- Aetna announced it is tennis time in Connecticut, and the Company urges families to join in the fun, energy and excitement of professional women's tennis at the New Haven Open at Yale presented by First Niagara, running through August 27, at the Connecticut Tennis Center at Yale.According to a release, the tournament, which will once again showcase the best women's players in the world including three-time defending champion and World No. 1 Caroline Wozniacki, has been reenergized this year with new sponsors and activities. Aetna is supporting this community event with a three-year commitment to serve as one of the tournament's five Cornerstone Partners."As a Cornerstone Partner, we are particularly excited to focus our support on activities that will engage the whole family in the excitement of the tournament and the health and vitality that come with physical activity such as tennis," said Floyd W. Green, Aetna vice president, Community Relations and Urban Marketing. "We invite families to the Aetna Kids Day presented by ESPN and all throughout the tournament we encourage children and adults to visit the Aetna FitZone. Both are great opportunities to blend fun and fitness and enjoy the fast-paced, exciting game of tennis. We hope the events, including tennis clinics for all ages, will please lifelong tennis fans as well as engage newcomers of all ages and walks of life in the fun of the sport."Aetna Kids Day presented by ESPN will be held on Sunday, August 21 from 10 a.m. to 4 p.m. It promises to be a fun-filled day of music, court games, giveaways, a free tennis clinic for children, autograph sessions and appearances by the WTA stars.Throughout the tournament, the Aetna FitZone will feature health and fitness activities for children and adults. Fans can enjoy a new daily Aetna Fitness Clinic from 1-4 p.m., which offers tennis instruction, cardio tennis and Zumba. The Aetna FitZone also will feature week-long 10 and under tennis activities, a Fast Serve contest, games, face painting, a bungee run, an activity center and prizes."We are delighted with how Aetna is activating its New Haven Open sponsorship," said Tournament Director Anne Worcester. "Between their very impactful advertising campaign, sponsorship of Aetna Kids Day, and the activities that will be held in the Aetna FitZone throughout the event, they are engaging our fans in active, healthy and fun ways. We look forward to this being the beginning of a long-lasting relationship."More information:www.newhavenopen.comwww.aetna.com((Comments on this story may be sent to [email protected])) [ Back To Cloud Computing 's Homepage ] 11/2014

Deal

American Express partners with Connecticut Open The WTA New Haven Open at Yale Tournament Dir Anne Worcester said that the tennis event's four cornerstone sponsors -- Yale Univ., Yale-New Haven Hospital, Aetna and AmEx -- along with presenting sponsor First Niagara Financial Group, have been “eager to get involved with this year’s event,” according to Cara Baruzzi of the NEW HAVEN REGISTER. Worcester said, “These five sponsors have turned out to be the best thing that ever happened to this tennis tournament because, in their own unique ways, they are all putting their muscle behind the tournament.” Pilot Pen Corp. last year ended its title sponsorship of the tournament, and Worcester said that the “unusual move to have a consortium of cornerstone sponsors has worked well.” She added that each of the main sponsors has “activated their sponsorships in unique ways.” Baruzzi reported First Niagara, a “relative newcomer" to the New Haven area, has "honed in largely on the community aspect of the tournament.” The bank is “offering free tournament tickets to those who open certain new accounts at its branches.” Aetna has “launched a sizable advertising campaign -- including bus wraps, ads along the MetroNorth railroad line and billboards -- in which it highlights its affiliation with the New Haven Open.” Aetna VP/Community Relations & Urban Marketing Floyd Green said that the company’s marketing efforts “were rolled out Aug. 1 to help ‘create a buzz’ about the event.” Baruzzi noted the insurer also is “sponsoring the Aetna FitZone, which features on-site health and fitness activities for children and their families throughout the tournament.” Yale-New Haven Hospital will have “its mobile mammography van at the Connecticut Tennis Center at Yale throughout the tournament offering screenings.” The university has been “promoting the event within the Yale community and beyond.” Worcester said that AmEx “has been particularly interested in promoting the food and wine festival to its cardholders” (NEW HAVEN REGISTER, 8/21). 11/2014

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