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Copa America Argentina

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Property Summary
Deal
11/2014

MasterCard signs deal with Copa America Argentina Miami & Buenos Aires, November 10, 2010 - MasterCard Worldwide announced today it has signed an agreement with Traffic Sports International, Inc., to be the official card and preferred payment method of Copa America Argentina 2011, one of the most prestigious football tournaments in Latin America organized by CONMEBOL. The sponsorship agreement marks the 9th consecutive Copa America tournament sponsored by MasterCard. Next year’s Copa America tournament, hosted in Argentina, will be the 43rd edition of the oldest surviving national team football tournament in the world. “This agreement is an important demonstration of MasterCard’s continued and long-standing commitment to international football,” Edgardo Tettamanti, Head of Marketing, MasterCard Latin America and Caribbean region. “Copa America provides the perfect platform for the implementation of regional and local integrated marketing campaigns that encompass customers, cardholders, merchants and communities.” As part of the sponsorship agreement, MasterCard has: global rights to leverage the tournament, opportunities to work with its customers to expand the reach of Copa America marketing related initiatives, and access to a defined number of tickets to be used in exclusive promotional offers for cardholders. “We are very excited to be sponsoring Copa America Argentina 2011,” said Geraldine Cooper, Head of Sponsorships, MasterCard Latin America and Caribbean. “Not only is Argentina an important market for MasterCard, but it is a great destination that has some of the most passionate football fans in the world. MasterCard shares that passion and plans to utilize this sponsorship asset to bring the excitement of football to fans across the region – within and outside of Argentina.”In addition, MasterCard has exclusive rights to the Copa America Trophy Tour which will embark on a multi-country journey across Latin America, offering fans an opportunity to admire the trophy that has been touched by so many champions. More details on the MasterCard-sponsored Trophy Tour will be announced by the company at a later date.MasterCard has a long-standing relationship with international football and have continued this relationship by sponsoring premiere events, including the UEFA Champions League in Europe and CONCACAF Champions League in the Americas, as well as two leading Argentinean club teams.

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