Lion partners with Cricket Australia Lion replaces Carlton & United Breweries as Cricket Australia’s Official Beer and Cider Partner for international cricket. Lion's Gold sponsorship will see its beers stocked at all CA official functions, along with designated signage at stadiums. The partnership does not include any branding of player clothing.
Accenture signs deal with Cricket Australia Cricket Australia Fans to Receive Live Streaming Services Powered by Accenture SYDNEY; November 18, 2013 – Fans of Cricket Australia will soon be able to view cricket games on their computers, smartphones and tablets thanks to new functionality provided by Accenture (NYSE: ACN). Under a five-year agreement to deliver live streaming and subscriber management services, Accenture will support Cricket Australia’s new digital services offering by providing enhanced digital experiences directly to cricket fans via Cricket Australia Live: The Official App. Deployed on Telstra’s Cloud Infrastructure, the service is scheduled to go live later this month in advance of the Ashes Test Series. Cricket Australia’s Executive General Manager – Media, Communications & Marketing, Ben Amarfio, said the streaming service in Cricket Australia Live: The Official App will make it easier for cricket fans to follow the action this summer, no matter where they are.