Strauss Brands partners with CrossFit "Our community believes athletes must take a 360-degree approach to a healthy lifestyle," said Bruce Edwards, CrossFit Inc. COO. "Due to the physical intensity of our workouts, a critical component of a complementary diet is protein—it provides energy and fuels performance. We're proud to welcome a partner that can educate and propel our workouts forward."
5.11 Tactical signs deal with CrossFit MODESTO, Calif., June 30, 2016 /PRNewswire/ -- 5.11 Tactical®, the world's leading innovator of purpose-built gear, is proud to be the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, Calif. Throughout the games, 5.11 is the official sponsor of the Law Enforcement, Military and Fire Leaderboard, as well as presenting sponsor of the #ServiceOpen. In addition, 5.11 will have a main sponsor booth and run six commercials on ESPN.