Idrink signs deal with CrossVegas LAS VEGAS, Sept. 5, 2017 /PRNewswire/ -- Produced by Watts Marketing, Clif Bar CrossVegas kicked off in Las Vegas in 2007, and has become the top international cyclocross event outside of Europe, with competitors from over a dozen countries. This week Watts Marketing and idrink announced their partnership for 2017 with designation of idrink as "official water of CrossVegas."
Essentia Water signs deal with CrossVegas (Bothell, Wash.) August 27, 2015 – Essentia Water, the leading alkaline water brand in the United States, is the official water of Clif Bar CrossVegas, a Union Cycliste Internationale (UCI) World Cup event that takes place Sept. 16, 2015 in Las Vegas. The only UCI World Cup event in North America, CrossVegas is the largest annual cyclo-cross race in the U.S. and happens alongside the Interbike International Bike Expo, held annually in Las Vegas. Competitors include the world’s top-ranked cyclists and multiple national and UCI world champions.