Cycling has proven to be an effective way for companies to further social and business relationships, internally and externally with clients and prospective clients. Our comprehensive corporate cycling programs are designed to not only further those relationships outside of the office but also create a healthier and more productive workforce.
As the Founder and CEO of Cycling CEO, I believe that cycling is the new golf. It is the one sport that not only allows participants to further their social and business relationships but to do so while leading a healthy lifestyle. And it is the social aspects of a shared, physical activity that holds the key to its popularity amongst business leaders. Cycling fuels a success-driven mentality, creating a very real sense of shared achievement and camaraderie.
Whether you are seeking to heighten brand awareness, develop new markets, enhance community relations or engage with new and existing customers, Cycling CEO provides the ultimate platform for truly effective relationship marketing. Cycling CEO provides a platform that can build strong, lasting business partnerships.
Our platform includes the following:
- Corporate cycling programs for companies to create a healthier and more productive workforce. Already active in the US, we have partnerships in place that will open up new markets globally, including the UK, UAE and Brazil, just to start with. One of our partnerships is with UK-based MoneyMaker Media, a collection of multimedia platforms focusing on personal wealth acquisition and luxury lifestyle. They currently have a circulation of over 550,000 readers worldwide and are growing 5% a month in their UAE readership. Their readers have an average age of 32, 73% of whom currently earn a salary in excess of £100,000 (approx. $152,000 US). Their upcoming April/May issue is going to include a feature section on cycling, part of which will include Cycling CEO. They also will be putting in place a continuity program in their publications to which I will contribute. Also, through MoneyMaker's connections, we are seeking to support the cycling schemes in place or being planned for London.
- Product placement on my book titled From the Boardroom to the Bike, Building Corporate Muscle One Stroke at a Time. I have a deal with a New York publisher and expect it to be published in the late summer 2013, shortly before the cycling world championships in late September in Italy. The book will have international distribution with a portion of the book sales going to charitable causes.
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