BodyArmor signs deal with D.C. United Washington D.C. (January 15, 2020) – BODYARMOR Sports Drink today announced a multi-year partnership with the D.C. United, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
Diageo sponsors D.C. United Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Segra signs deal with D.C. United D.C. United has struck a 10-year deal with Segra, a technology and communications company, for naming rights to a 5,000-seat soccer stadium in Leesburg that will house the MLS organization’s second-division team, people close to the situation said Tuesday. Segra Field will open Aug. 9 with a USL Championship match between Loudoun United and Charlotte Independence. Officials will appear at a news conference Monday to unveil the identity of the stadium sponsor. D.C. United representatives did not want to comment and a Segra spokesman did not immediately respond to a message seeking comment. Terms of the deal have been closely protected, but they are believed to reap among the highest naming-rights fees in USL Championship, which features 36 teams, many owned and operated by MLS organizations. D.C. United is among them, having launched the Loudoun team this year to function as a developmental platform for the MLS squad and a branding and business opportunity in the metro area’s fastest-growing county. While the stadium is being built at Philip A. Bolen Park, adjacent to Leesburg Executive Airport, Loudoun United has played home matches at Audi Field, the 20,000-seat MLS venue that opened last summer. Despite nine of 13 matches on the road and a midsummer coaching change — Richie Williams took an assistant job with MLS’s New England Revolution — the expansion team has fared better than expected (4-6-3 entering Saturday’s visit to St. Louis). Segra Field is the centerpiece of a project that will also include D.C. United’s training center, which will open in early 2020. For years, the team has leased space outside RFK Stadium. The Leesburg complex will also host county sporting events and concerts. Segra also owns the naming rights to minor-league baseball stadiums in Fayetteville, N.C., and Columbia, S.C. The company, headquartered in Waynesboro, Va., operates a fiber network in nine Mid-Atlantic and southeastern states and oversees 44 data centers. Read more: U.S.-England: Complete coverage of the Women’s World Cup semifinal Wayne Rooney’s equalizer in stoppage time gives D.C. United a 1-1 draw with Toronto FC Washington Spirit struggles to convert, drops showdown with defending NWSL champion
Coca-Cola Bottling Co. Consolidated signs deal with D.C. United D.C. United have announced a three-year partnership with Coca-Cola Consolidated to be the exclusive and official carbonated soft drink and non-flavored bottled water at the Black-and-Red’s new state-of-the-art and soccer-specific stadium at Audi Field.