Powerade sponsors Damian Lillard From overlooked high-school recruit to unknown mid-major college star to one of the best professional basketball players in the world, Damian Lillard’s improbable rise has been driven by sheer grit and determination. In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.
Harman sponsors Damian Lillard STAMFORD, Conn., Apr 22, 2015 (BUSINESS WIRE) --HARMAN International Industries, Incorporated HAR, -0.06% the premier audio, infotainment and software services company, today announced that two-time NBA All-Star Damian Lillard will serve as a Brand Ambassador for the company’s JBL® audio brand. Lillard will participate in JBL marketing and awareness initiatives, which will include brand advertising and integrated social media and content programs promoting the brand’s audio products. Lillard is the first player to be signed by HARMAN since the company announced in September 2014 that it was launching a comprehensive multiyear marketing and licensing partnership to become the official headphone, speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball.