Burns & Wilcox signs deal with Detroit Red Wings DETROIT (September 13, 2017) – Burns & Wilcox, North America’s leading wholesale insurance broker and underwriting manager, today officially announced a new partnership deal with Olympia Entertainment and the Detroit Red Wings. As an official partner, the Burns & Wilcox logo will be visible at center ice along with three other major partners at the new home of the Detroit Red Wings, Little Caesars Arena.
BELFOR Property Restoration partners with Detroit Red Wings DETROIT – As Little Caesars Arena moves ever closer to its opening, Olympia Entertainment today announced BELFOR Property Restoration has signed on as a Landmark-level partner. As a Landmark partner, BELFOR Property Restoration will have maximum visibility at Little Caesars Arena, through complete partner integration with The Detroit Red Wings and Olympia Entertainment. The multi-year agreement begins with the 2017-18 event season.
Anheuser-Busch InBev partners with Detroit Red Wings DETROIT – The Detroit Red Wings today announced that Anheuser-Busch has signed on to a multi-year agreement as a Landmark-level partner at Little Caesars Arena. As part of the sponsorship, Anheuser-Busch will be the naming rights partner for three areas of the venue--the stylish “Budweiser Biergarten,” as well as the main concourse “Goose Island Pub” and celebratory “Bud Light Upper Concourse Bar” inside the arena. Bud Light will also be the official domestic beer of the Detroit Red Wings.
Labatt partners with Detroit Red Wings DETROIT – The Detroit Red Wings today announced that Labatt Blue, a pilsner beer imported from Canada, has signed on as a Landmark-level partner and will become the team’s official and exclusive Canadian import beer. As a Landmark partner at Little Caesars Arena, Labatt will have a branded Labatt Blue Zone bar on the main concourse, as well as sponsorship rights to the Labatt Blue Club located in the north end of Little Caesars Arena. Labatt Blue began its partnership this season and is currently the official Canadian beer of the Detroit Red Wings.