Benihana signs deal with Dignity Health Sports Park LOS ANGELES--(BUSINESS WIRE)--Benihana Inc. (Benihana), the nation's leading operator of Japanese-inspired teppanyaki and sushi restaurants, and AEG, the world’s leading sports and live entertainment company, have partnered to bring world-class culinary and dining experiences to fans at Dignity Health Sports Park (DHSP) in Carson, CA, and Sprint Center in Kansas City, MO. As part of the agreement, brokered by AEG Global Partnerships, Benihana will become an official partner of both DHSP and Sprint Center. Additionally, Levy Restaurants, the exclusive concessionaire of both venues, and Benihana will work collaboratively to deliver a state-of-the art guest experience for fans onsite. This is Benihana’s first-ever debut at a professional arena or sports complex and a market introduction for the brand to Kansas City, with the next closest Benihana location more than 400 miles away.
Mezcal El Silencio signs deal with Dignity Health Sports Park LOS ANGELES, Feb. 20, 2019 /PRNewswire/ -- Five-time MLS Cup champions, the LA Galaxy and the team's home stadium, Dignity Health Sports Park, named Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label, as a strategic new partner. The multi-year agreement, brokered by AEG Global Partnerships, makes Silencio the exclusive mezcal of both the multi-use sports stadium and the Los Angeles MLS team. Additionally, Silencio will be named an official partner across four iconic Los Angeles music venues operated by AEG Presents, including: The Roxy Theater, The Shrine Auditorium & Expo Hall, The Fonda Theater and The El Rey Theater. Silencio is the first mezcal ever to strike a partnership of this kind with a professional sports team, solidifying the brand's position as a creative leader in the mezcal category.
Dignity Health partners with Dignity Health Sports Park Average attendance at Galaxy home games this year was 24,444, up 10% from the previous year, but down about 3% from 2016. The team in 2012 signed a 10-year, $44-million sponsorship extension with downtown L.A. supplement-marketing firm Herbalife, which has had its name on the front of Galaxy jerseys since 2007.
Mobilitie partners with Dignity Health Sports Park StubHub Center, home of the five-time MLS Cup champions the LA Galaxy, announced a new partnership with Mobilitie, the largest privately held wireless infrastructure provider in the United States. The multiyear partnership, brokered by AEG Global Partnerships, establishes Mobilitie as the exclusive wireless communication services and Distributed Antenna System (DAS) provider of the multiuse sports stadium and will ensure fans have great wireless connectivity to their mobile devices.
Frontier Communications signs deal with Dignity Health Sports Park AEG, the world’s leading sports and live entertainment company, has announced that Frontier Communications, a Fortune 500 company and a leader in providing communication services to urban, suburban and rural communities in 29 states, will be an official partner of the LA Kings and a founding partner of the StubHub Center. The multiyear partnership, brokered by AEG Global Partnerships, includes premium venue signage at StubHub Center as well as brand-tailored activations throughout the NHL season. It also expands Frontier’s strategic brand-building initiatives to AEG’s premier Southern California sports and entertainment venues and deepens Frontier’s community and business ties within the Los Angeles area market.