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EF Education First Pro Cycling

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Property Summary
EF Education First Pro Cycling (UCI Code: EFD), is an American professional cycling team at UCI WorldTeam level, founded in 2003. Headquartered in Boulder, Colorado, United States, the team maintains an equipment and training facility in Girona, Catalonia, Spain. Slipstream Sports, a holding company, owns EF Education First Pro Cycling. EF Education First, a Swedish–Swiss education company, and Drapac Capital Partners, an Australian–American real estate firm, are the co-sponsors. Cannondale Bicycle Corporation, an American–Canadian bicycle manufacturer, is the presenting sponsor. read more
Deal
07/2017

Verizon partners with EF Education First Pro Cycling Slipstream Sports has partnered with Oath, a digital media company of more than 50 media and technology brands, including HuffPost, Yahoo Sports, Engadget and Autoblog. Oath will have its brand on team racing kits and vehicles as the Cannondale-Drapac team races over 240 days, across four continents, in the 2018 season. Additionally, Oath and Slipstream will collaborate in creating and distributing exclusive video content and experiences from inside the world of professional cycling. Through this partnership with Oath, Slipstream Sports, which manages the Cannondale-Drapac Pro Cycling Team, with the potential to reach over one billion consumers globally. Professional cycling is one of the fastest growing sports globally with more than 3.5 billion cumulative global TV viewers watching the World Tour  in 190 countries.   “Professional cycling is rich with stories, only a fraction of which are actually told,” said Jonathan Vaughters, CEO of Slipstream Sports. “This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things.”

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