Incrediwear partners with EF Education First Pro Cycling Incrediwear, a manufacturer of wearable anti-inflammatory accessories, announced its first partnership with the EF Education First Pro Cycling Team (EF Pro Cycling). The year-long partnership as the official recovery wear supplier will provide riders from the international pro team access to Incrediwear’s sleeves, braces and wraps.
NormaTec partners with EF Education First Pro Cycling NormaTec, the industry leader in compression recovery technology for athletes, today announced a partnership with EF Education First Pro Cycling Team, an American-registered WorldTour cycling team competing at the highest level of the sport globally. In this partnership, NormaTec will be an official worldwide supplier of the EF Education First, providing PULSE PRO systems for riders to access world-class recovery after training and at races.
EF Education First signs deal with EF Education First Pro Cycling EF Education First and #GreenArgyle fans have teamed up to #SaveArgyle. Slipstream Sports rides on in 2018 thanks to a newly inked deal with EF Education First. The family-owned global education company will become the first naming partner of the American-registered squad in 2018 and will eventually become majority owner of Slipstream Sports.
Verizon sponsors EF Education First Pro Cycling Slipstream Sports has partnered with Oath, a digital media company of more than 50 media and technology brands, including HuffPost, Yahoo Sports, Engadget and Autoblog. Oath will have its brand on team racing kits and vehicles as the Cannondale-Drapac team races over 240 days, across four continents, in the 2018 season. Additionally, Oath and Slipstream will collaborate in creating and distributing exclusive video content and experiences from inside the world of professional cycling. Through this partnership with Oath, Slipstream Sports, which manages the Cannondale-Drapac Pro Cycling Team, with the potential to reach over one billion consumers globally. Professional cycling is one of the fastest growing sports globally with more than 3.5 billion cumulative global TV viewers watching the World Tour in 190 countries. “Professional cycling is rich with stories, only a fraction of which are actually told,” said Jonathan Vaughters, CEO of Slipstream Sports. “This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things.”