Jagermeister signs deal with Electric Daisy Carnival LOS ANGELES, Feb. 11, 2016 /PRNewswire/ -- Live Nation and Jägermeister today announce an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the iconic brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
Snapchat signs deal with Electric Daisy Carnival Snapchat and Electric Daisy Carnival, the EDM music festival known for letting the good times roll especially hard, are teaming up this weekend to debut Snapchat’s new feature, Our Story. With Our Story, users who are at the same event can contribute snaps to the same story, Snapchat announced in a blog post.
Bud Light sponsors Electric Daisy Carnival ST. LOUIS, May 23, 2014 /PRNewswire/ -- Bud Light today announced a sponsorship and content marketing alliance with Live Nation and Insomniac to become the 'Official Beer Sponsor' of North America's most popular dance music festival brand, Electric Daisy Carnival (EDC). The multi-city festival program is part of Bud Light Platinum's year-long "Turn Up Your Night" campaign, an initiative grounded in electronic dance music.