Mercedes-Benz signs deal with Electronic Sports League We’re excited to announce the beginning of a brand-new, global tournament partnership between Mercedes-Benz and ESL. The partnership will extend across sponsorships of multiple tournaments in different countries, with the first being the $1,000,000 ESL One Hamburg 2017 Dota 2 Major.
Intel partners with Electronic Sports League Intel and ESL have put pen to paper on the biggest partnership in the 17 year history of ESL, as well as the largest ever commitment by a technology company into esports. After more than a decade of successful cooperation between Intel and ESL, we’re excited to reveal Intel as the Global Technical Partner of ESL, setting up Intel as the backbone of all ESL esports operations on a pro, amateur and grassroot level. The partnership extends from global events such as Intel Extreme Masters, ESL Pro League and ESL One to National Championships and online tournament platforms, as well as studio and broadcasting operations.
Twitter sponsors Electronic Sports League SAN FRANCISCO, March 2, 2017 /PRNewswire/ -- Twitter today announced that it has partnered with the world's leading esports companies, ESL and DreamHack, to live stream esports events and original content in 2017. More than 15 events in the ESL One, Intel® Extreme Masters (IEM) and DreamHack circuits will be live streamed globally on Twitter and connected devices.
Gillette partners with Electronic Sports League For more than 100 years Gillette® [NYSE: PG], the world’s leading male grooming brand, has aligned itself with some of the most prominent and respected athletes and sports leagues in the world. Today, the brand is proud to announce a new partnership with ESL, the world’s largest eSports company, through a sponsorship of the League of Legends Intel® Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño. xPeke is uniquely qualified to join Gillette’s line-up of all-star athletes from his success as a professional gamer, team owner, and former IEM Katowice Most Valuable Player (MVP).
Telefonica signs deal with Electronic Sports League We are glad to announce the cooperation between ESL and Movistar in Spain. The Spanish brand of telecommunication giant Telefonica is set to support and widen the access to esports across tournaments, at events as well as on television. This step will take Movistar right into the centre of esports with a lot of benefits for the best as well as up and coming teams and players in Spain.
Yahoo! signs deal with Electronic Sports League Yahoo! Inc. (YHOO) today announced that Yahoo Esports is entering into a two year agreement with ESL, the world’s largest esports company, to bring esports to mainstream audiences via distribution across Yahoo’s properties. Additionally, Yahoo Esports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new exciting integrated sponsorship opportunities for advertisers.