Gillette partners with Electronic Sports League For more than 100 years Gillette® [NYSE: PG], the world’s leading male grooming brand, has aligned itself with some of the most prominent and respected athletes and sports leagues in the world. Today, the brand is proud to announce a new partnership with ESL, the world’s largest eSports company, through a sponsorship of the League of Legends Intel® Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño. xPeke is uniquely qualified to join Gillette’s line-up of all-star athletes from his success as a professional gamer, team owner, and former IEM Katowice Most Valuable Player (MVP).
Telefonica sponsors Electronic Sports League We are glad to announce the cooperation between ESL and Movistar in Spain. The Spanish brand of telecommunication giant Telefonica is set to support and widen the access to esports across tournaments, at events as well as on television. This step will take Movistar right into the centre of esports with a lot of benefits for the best as well as up and coming teams and players in Spain.
Yahoo! partners with Electronic Sports League Yahoo! Inc. (YHOO) today announced that Yahoo Esports is entering into a two year agreement with ESL, the world’s largest esports company, to bring esports to mainstream audiences via distribution across Yahoo’s properties. Additionally, Yahoo Esports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new exciting integrated sponsorship opportunities for advertisers.
Patriot Memory partners with Electronic Sports League Patriot, a leading manufacturer of computer memory, SSDs, PC gaming peripherals, flash storage solutions and mobile accessories, today announced its sponsorship of ESL Brazil Premier League. As one of the first major sponsors of ESL Brazil Premier League, Patriot is dedicated to the elevation and increased awareness of professional PC Gaming in Brazil.