Yahoo! signs deal with Electronic Sports League Yahoo! Inc. (YHOO) today announced that Yahoo Esports is entering into a two year agreement with ESL, the world’s largest esports company, to bring esports to mainstream audiences via distribution across Yahoo’s properties. Additionally, Yahoo Esports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new exciting integrated sponsorship opportunities for advertisers.
Patriot Memory signs deal with Electronic Sports League Patriot, a leading manufacturer of computer memory, SSDs, PC gaming peripherals, flash storage solutions and mobile accessories, today announced its sponsorship of ESL Brazil Premier League. As one of the first major sponsors of ESL Brazil Premier League, Patriot is dedicated to the elevation and increased awareness of professional PC Gaming in Brazil.