Pernod Ricard partners with Faster Horses Festival NEW YORK, June 2, 2016 /PRNewswire/ -- Malibu, the rum with coconut liqueur, is officially kicking off summer and providing fans with new and exclusive experiences to help them fully embrace their summer selves. Malibu will give consumers the opportunity to experience spontaneous summer moments with the return of the Malibu Rum Beach House at select music festivals, featuring exclusive performances with top music artists Matt and Kim, St. Lucia and Jana Kramer, as well as appearances by dynamic social influencers and engaging digital partnerships that only a Malibu-inspired summer can offer.
Budweiser signs deal with Faster Horses Festival NEW YORK, April 20, 2016 /PRNewswire/ -- Starting this spring, Budweiser is significantly expanding its investment in country music, a genre whose fans and artists share the same love for authenticity and storytelling as America's No. 1 full-flavored lager. The proudly domestic beer will be present at some of the year's biggest country music moments to enhance fan experiences and provide surprise moments with top artists that only Budweiser can deliver.