Einhell signs deal with FC Bayern Munich 08/2021

Theragun partners with FC Bayern Munich 02/2021

Miele signs deal with FC Bayern Munich 10/2020

TikTok sponsors FC Bayern Munich FC Bayern Munich and video-sharing platform Douyin have entered into a partnership. Douyin, which is known outside of China as TikTok, becomes FC Bayern’s official partner for short videos in China, where it is a fast-growing and currently the most popular social media platform. It is the company’s first partnership with a football club. 05/2020

Google partners with FC Bayern Munich Record German Champions, FC Bayern Munich, have today announced a partnership with international technology company, Google. The sponsorship will kick-off in Germany with the aim of expanding territories in the future. 02/2020

Varta AG partners with FC Bayern Munich FC Bayern is pleased to announce a new partnership: VARTA AG, the leading German technological provider of battery solutions and energy storage systems in the B2C sector, headquartered in Ellwangen (Baden-Württemberg), is a new Official Partner of the German record champions. The duration of the partnership is initially set at three years and thus runs until the end of the 2022/23 season, with the main contents being the use of FC Bayern's digital reach and utilization of trademark rights. In addition, VARTA AG will become the Official Partner of the FC Bayern Kids Club. 02/2020

Vejo sponsors FC Bayern Munich Record German Champions, FC Bayern Munich have today announced global personalized nutrition company, Vejo, as the club’s Official Sports Nutrition Smart Blending Device in North America, Germany, Austria, and Switzerland. Vejo stands for creative thinking in sports nutrition and is the first manufacturer of a capsule-based mixer. 10/2019

Stryking Entertainment signs deal with FC Bayern Munich The Fantasy Sports challenge system that Stryking has developed for "Football-Stars" will provide gameplay for the digital collectibles, allowing fans to use non-fungible tokens player cards of real sports stars in special challenges to compete against each other. Users build virtual line-ups with their player cards and play against the line-ups of other users, with results calculated based on real-live results or historical data. This mechanic allows users to increase the value of their player cards, which they can sell on the marketplace. 10/2019

Konami partners with FC Bayern Munich FC Bayern München and KONAMI are joining forces: effective immediately, the globally renowned computer and video game developer becomes a Platinum Partner of the German record champions. The long-term agreement was announced at a press conference at the Allianz Arena on Thursday. 07/2019

Lux Asia Pacific signs deal with FC Bayern Munich FC Bayern Munich and Lux Asia Pacific have joined forces in Asia. From now on the leading supplier of premium water purification systems in South-East Asia, headquartered in Singapore, will be a regional partner of the German record champions in Thailand and Indonesia. The cooperation primarily includes the use of trademark rights for the promotion of LUX and ALVA products and joint PR activities. Lux Asia Pacific will also be a supporting partner of the FC Bayern Youth Cup Thailand. 01/2019

Amazon sponsors FC Bayern Munich "Our goal is to be present where our fans are," commented Jörg Wacker, Executive Board member for Internationalisation and Strategy with responsibility for merchandising and licensing: "The Amazon marketplace is very important for eCommerce in Germany. Online marketplaces play an important role in our merchandising strategy," he continued. 12/2018

Zumbotel Group partners with FC Bayern Munich FC Bayern is pleased to announce a new partnership with Zumtobel Group becoming the official lighting partner of FC Bayern. The cooperation will initially last for three years, running until the end of the 2020/21 season. 10/2018

Viessmann partners with FC Bayern Munich FC Bayern Munich and the family company Viessmann have joined forces in Asia: Since the beginning of September, Viessmann is the Official Regional Partner of FC Bayern Munich in mainland China and Hong Kong. The partnership includes the use of trademark rights, meet & greets as well as fan trips to the Allianz Arena. Beyond that, the global manufacturer of energy systems and the German record champions have jointly founded the ‘Next Generation Alliance’ ⎯ an initiative for education  with  a range of activities including the FC Bayern Football Schools in China. 09/2018

Qatar Airways sponsors FC Bayern Munich The carrier Qatar Airways Group also operates the airport in Doha. Hamad International Airport and FC Bayern agreed a partnership in January 2016. This spnsorship agreement will now be transferred in its entirety to Qatar Airways.  02/2018

Marriott sponsors FC Bayern Munich Marriott International is proud to announce a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club. The partnership will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena. 02/2018

OXiGEN signs deal with FC Bayern Munich C Bayern Executive Board Member Jörg Wacker, OXiGEN™ Founder and Chief Executive Officer Blair Bentham, OXiGEN Executive Chairman Scott Ogilvie, and FC Bayern President of the Americas Rudolf Vidal celebrating the team’s partnership with OXiGEN. 01/2018

Hamad International Airport signs deal with FC Bayern Munich The German champions had already signed a long-term sponsorship with the Qatari airport last year, with HIA becoming a platinum club partner -- the highest available package after main sponsors and major shareholders Telekom, Adidas, Audi and Allianz. 08/2017

Hugo Boss signs deal with FC Bayern Munich Two successful global players in the worlds of football and fashion are joining forces: HUGO BOSS will becom an official partner of FC Bayern, equipping the team, the coaching staff and the club's officials with exclusive styles from the BOSS collection. 07/2017

Siemens partners with FC Bayern Munich Siemens and FC Bayern have agreed to join forces for the future. Siemens has been named an FC Bayern München “Performance Partner” from the start of the new season. The three-year partnership was announced on Monday 3 July 2017 at a press conference at Siemens headquarters in Munich. 07/2017

Apple partners with FC Bayern Munich From today, music fans will be able to get even closer to their favourite team and players from FC Bayern Munich with exclusive playlists and content, curated especially for Apple Music. From inspirational and uplifting songs to listen to during training to celebratory playlists post-match, there will be music for everyone to enjoy throughout the season. The first team playlist is available now. Alongside exclusive content and videos, Apple Music will also be FC Bayern Munich's music service of choice. 01/2017

Vöhringer partners with FC Bayern Munich Shanghai, 29 December 2016: FC Bayern Munich today announces a new regional partnership in China with Vöhringer Wood Product. FC Bayern and the company, one of the country's largest wood flooring manufacturers, have agreed a three-year partnership through 2019, covering the use of brand image rights among other things. Vöhringer will also undertake trading activities in China and advertising campaigns with FC Bayern on several media channels including TV across the country. 01/2017

Electronic Arts partners with FC Bayern Munich FC Bayern Munich, one of the biggest and most valuable clubs in world football, and EA SPORTS™, a global leader in digital interactive entertainment, today announced a comprehensive global partnership that will include cross-marketing and content collaboration initiatives that will bring a greater level of authenticity to FC Bayern Munich in EA SPORTS FIFA 17. 08/2016

Procter & Gamble sponsors FC Bayern Munich The world’s leading consumer goods manufacturer Procter & Gamble will become an official FC Bayern München Partner in Germany, Austria and Switzerland as of July 2016. The partnership, unveiled at a press conference on Wednesday, incorporates Procter & Gamble’s entire brand and product portfolio. The initial focus involves TV and digital campaigns, in-store promotions and special edition products for the Gillette, Braun, Head & Shoulders and Oral-B brands. 04/2016

Hamad International Airport signs deal with FC Bayern Munich "I am happy to welcome Doha Airport, a sponsor from the tourism business," Bayern chairman Karl-Heinz Rummenigge said in a statement. "This partnership is another step of our internationalization strategy. 01/2016

Beats Electronics signs deal with FC Bayern Munich Beats by Dr. Dre announces official partnership with FC Bayern Munich  Munich, 21st January 2016 – Beats Electronics LLC (Beats by Dr. Dre) becomes official partner of FC Bayern Munich and will exclusively be providing FC Bayern München with headphones and speakers to help their players prepare for games. 01/2016

Wangkanai Group sponsors FC Bayern Munich Bangkok, 13th January 2016: FC Bayern Munich today announced its first regional partnership in Thailand with one of the country’s largest sugar companies Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has been carried out in Thailand already in 2014 and 2015, will now be broadcast into homes across Thailand in a 15-episode TV series. 01/2016

Yahoo! partners with FC Bayern Munich New York City, January 11, 2016: In a global media partnership with Yahoo Sports, FC Bayern Munich will syndicate its original content to be programmed strategically and cross-promoted to millions of fans across the Yahoo network 01/2016

Goodyear partners with FC Bayern Munich Another well-known company has joined the FC Bayern partner network! From 1 January 2016 Goodyear, a premium manufacturer of high performance tyres, will become a platinum partner of the German record champions. The Bavarians and the world-famous company announced the partnership on Wednesday evening at a lavish press event on the Allianz Arena esplanade. 11/2015

Evergrande Group signs deal with FC Bayern Munich Guangzhou Evergrande FC held a joint press conference with Evergrande Spring and Bayern Munich FC yesterday to announce a three-year deal between the Guangzhou-based mineral water producer and Bundesliga giants. 07/2015

Gigaset signs deal with FC Bayern Munich Gigaset, one of the leading vendors in the field of technology and consumer electronics, is now an official Platinum Partner of FC Bayern Munich and exclusive partner for smartphones, tablets and wearables. Announced today in Munich, the agreement will run for an initial three-year term.A 07/2015

DHL sponsors FC Bayern Munich DHL becomes official platinum partner and international logistics and eCommerce full-service partner FC Bayern Munich expands merchandising efforts in Asia DHL is now an official platinum partner and the new international logistics and eCommerce full-service partner of FC Bayern Munich. The six-year agreement running until 2020 was announced today at the Allianz Arena in Munich. 11/2014

SAP signs deal with FC Bayern Munich MUNICH, Aug. 19, 2014 /PRNewswire/ -- At their first joint press conference in the Allianz Arena in Munich, SAP SE SAP, +2.06% and FC Bayern Munich AG today announced that SAP has become the club's official partner for sport analytics and enterprise software. For the next three years, the two organizations intend to work together on innovative solutions to support the FC Bayern's goals to expand its global presence, maximize the team's performance and enhance the experience for fans at home in Munich and around the world. 11/2014

Giorgio Armani partners with FC Bayern Munich BERLIN Fri May 23, 2014 4:56am EDT BERLIN May 23 (Reuters) - Bayern Munich players will be wearing suits made by designer Giorgio Armani from next season after the German double winners signed a three-year deal with the Italian fashion group. 11/2014

Philips signs deal with FC Bayern Munich Iconic stadium façade will provide largest animated LED light show in Europe Munich, Germany – Royal Philips (NYSE: PHG; AEX: PHIA), the global leader in lighting, FC Bayern Munich, the German soccer champions, and its home stadium Allianz Arena, today announced a partnership that will make the stadium the first in Germany and the largest in Europe to feature a dynamic light show made possible by energy efficient connected LED lighting. As part of a three-year agreement, Philips will also become a sponsor of the Allianz Arena and the official lighting partner for FC Bayern Munich.  The 71,137 capacity stadium has a façade comprising the world’s largest membrane outer shell which stands 35 meters tall and covers roughly 29,000 square meters. This will be a gigantic canvas for colored lighting patterns and even animations, giving fans and visitors a unique and unforgettable stadium experience. In the future, 380,000 LEDs within 8,000 Philips ColorGraze fixtures will allow the arena to showcase more than just static images. The new LED system will also be 60% more energy efficient than conventional lighting. "We will expand the palette from three to 16 million colors. There will be plenty of light scenarios possible with which the Allianz Arena will be able to create unique moods,” said Roger Karner, Managing Director of Philips Lighting in Germany, Austria, and Switzerland. The partners have already developed the first design concepts and will continue to develop them with the relevant government departments. This latest innovation from Philips is part of a fully connected lighting network. Every single point of light can be precisely controlled in real-time. Color gradients and animated interplays of color can even be created from within the 1,056 illuminated segments that make up the façade. "The new lighting from Philips will allow visitors and TV viewers to feel the full emotion and dynamism of the match from their very first glance," said Karl-Heinz Rummenigge, CEO of FC Bayern München AG. "FC Bayern welcomes Philips, the global player for stadium lighting, to the team," said Executive Board member Andreas Jung. "Together we will play to win in the world’s most attractive arena." The two top global brands Philips and FC Bayern Munich will also work closely together in terms of brand communication. "Philips and FC Bayern will bring the fascination of light to life and not only by live-events with fans inside the arena. Together with the FC Bayern Munich we will develop creative communication concepts for all channels," said Thomas Schönen, Head of Brand & Communications for Philips in Germany, Austria, and Switzerland. Clear vote for sustainability in sportsBy using controllable Philips LEDs, the stadium will lower the amount of energy it consumes from lighting by around 60%. This amounts to an annual saving of about 362 tons of CO2 . In addition, the long-life of LEDs means less maintenance is required. The LED solution underlines the partners’ support for sustainability in sports and for the region as a whole. Philips will assume responsibility for comprehensive servicing, from professional lighting designs and project planning through programming and start-up to maintenance. Philips is the world leader in LED and sports lighting. Last month the company launched Philips ArenaVison LED – the first LED pitch lighting system to guarantee flicker-free super-slow motion for HDTV – meeting the stringent broadcast criteria of UEFA and FIFA. In Brazil, nine out of the 12 stadiums which will be used this summer for the soccer tournament will feature lighting from Philips. Oliver KlugCommunication Philips D/A/CHPhilips Deutschland GmbHLübeckertordamm 520099 HamburgTel: +49 (0)40 2899 2128E-Mail: Oliver.Klug@philips.com Jeannet HarpePhilips Lighting External CommunicationsTel. +31 6 53 722221Email: jeannet.harpe@philips.com Markus HörwickDirektion Medien und KommunikationFC Bayern München AGSäbener Straße 51 – 5781547 MünchenTel: +49 (0)89 699 31 74 00E-Mail: media@fcb.de Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.   11/2014

Royal Imtech sponsors FC Bayern Munich The Hamburg-based energy company, who hold the naming rights to the home of Bayern's Bundesliga rivals Hamburger SV, will become a second-tier premium sponsor and the club's energy efficiency partner. Imtech will work to reduce energy costs and carbon emissions at the Allianz Arena - which is set to host this year's Uefa's Champions League final - and the club's Säbener Strasse training ground. While financial terms were not released, Sponsors.de reports that Bayern's second-tier partnerships are usually valued at US$3.84 million a season, with Imtech likely to be committing slightly less due to the nature of their agreement. The deal is therefore likely to be worth an annual US$3.5 million. 11/2014

Allianz partners with FC Bayern Munich The deal expands the Munich-headquartered insurer’s existing relationship with the reigning Uefa Champions League champions, and gives Allianz the option to retain the naming rights to Bayern’s home stadium, the Allianz Arena, until 2041. 11/2014

Henkel sponsors FC Bayern Munich The deal was announced at the Grand Heritage Hotel in Doha where the team is currently having a winter training camp. Henkel provided well-known German photographer Jim Rakete to work on a promotional shoot for the partnership. The shoot included Munich stars Bastian Schweinsteiger, Philipp Lahm, Jerome Boateng, Thomas Müller and Mario Götze and will be launched in May this year. 11/2014

Starwood Hotels and Resorts signs deal with FC Bayern Munich Starwood will continue as Bayern’s official and exclusive hotel partner until 2016 and offer further benefits to its Starwood Preferred Guest members through the association. These opportunities include VIP tickets for home games at the Allianz Arena and selected international matches, along with the chance to meet and train with some of Bayern’s leading players. 11/2014

Coca-Cola partners with FC Bayern Munich The 1.Bundesliga leader has partnered with the soft drinks giant for 45 years and the relationship will now continue through to 2016. The agreement with Coca-Cola represents Bayern’s second extension with a premium sponsor in recent weeks. 11/2014

Lufthansa partners with FC Bayern Munich The new deal extends a nine-year partnership by at least another five years. Lufthansa continues as the official carrier and a premium partner of the Bundesliga club, who currently lead Germany’s top flight by some 15 points. 11/2014

Paulaner Brewery signs deal with FC Bayern Munich Bundesliga record champion Bayern Munich extended its partnership with Munich-based brewery Paulaner until '16. The brewery has been a premium partner of the club since '03. Paulaner Managing Dir Roland Tobias said, "Both brands are part of the Bavarian culture, but also strive for the top internationally -- Bayern in the art of football, we in the art of brewing. We are looking forward to celebrate national and international victories with the fans and players of Bayern Munich" (Bayern Munich). 11/2014

Imtech sponsors FC Bayern Munich The Hamburg-based energy company, who hold the naming rights to the home of Bayern's Bundesliga rivals Hamburger SV, will become a second-tier premium sponsor and the club's energy efficiency partner. Imtech will work to reduce energy costs and carbon emissions at the Allianz Arena - which is set to host this year's Uefa's Champions League final - and the club's Säbener Strasse training ground. While financial terms were not released, Sponsors.de reports that Bayern's second-tier partnerships are usually valued at US$3.84 million a season, with Imtech likely to be committing slightly less due to the nature of their agreement. The deal is therefore likely to be worth an annual US$3.5 million. 11/2014

Samsung sponsors FC Bayern Munich FC Bayern Munich have 5 sponsorship categories - main sponsor, equipment supplier, premium partners, classic partners and food partners. As a premium partner, Samsung joins Coca-Cola, Audi, Lufthansa, Yingli Solar, Paulaner and HypoVereinsbank.Please enable JavaScript to view the comments powered by Disqus.blog comments powered by 11/2014

Adidas sponsors FC Bayern Munich April 19 (Bloomberg) -- Adidas AG, the world’s second-largest sporting goods maker, will keep the right to supplyuniforms to Germany’s Bayern Munich through 2020, extending a50-year partnership. 11/2014

Yingli Solar signs deal with FC Bayern Munich 11/2014