Electronic Arts signs deal with FC Bayern Munich FC Bayern Munich, one of the biggest and most valuable clubs in world football, and EA SPORTS™, a global leader in digital interactive entertainment, today announced a comprehensive global partnership that will include cross-marketing and content collaboration initiatives that will bring a greater level of authenticity to FC Bayern Munich in EA SPORTS FIFA 17.
Procter & Gamble sponsors FC Bayern Munich The world’s leading consumer goods manufacturer Procter & Gamble will become an official FC Bayern München Partner in Germany, Austria and Switzerland as of July 2016. The partnership, unveiled at a press conference on Wednesday, incorporates Procter & Gamble’s entire brand and product portfolio. The initial focus involves TV and digital campaigns, in-store promotions and special edition products for the Gillette, Braun, Head & Shoulders and Oral-B brands.
Beats Electronics signs deal with FC Bayern Munich Beats by Dr. Dre announces official partnership with FC Bayern Munich Munich, 21st January 2016 – Beats Electronics LLC (Beats by Dr. Dre) becomes official partner of FC Bayern Munich and will exclusively be providing FC Bayern München with headphones and speakers to help their players prepare for games.
Wangkanai Group sponsors FC Bayern Munich Bangkok, 13th January 2016: FC Bayern Munich today announced its first regional partnership in Thailand with one of the country’s largest sugar companies Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has been carried out in Thailand already in 2014 and 2015, will now be broadcast into homes across Thailand in a 15-episode TV series.