AllyouneedFresh signs deal with FC Schalke 04 The Bundesliga changed the rules recently to dictate the club are now allowed to pick individual shirt sleeve sponsorships for the first team. FC Schalke 04 have seized the opportunity and forged a deal with online supermarket AllyouneedFresh. The arm patch will also have a special technical detail: it will contain a chip, which fans wearing the shirt can use to make payments at the VELTINS-Arena. The partnership agreement will last four years.
Meliá Hotels signs deal with FC Schalke 04 Meliá is one of the biggest resort hotel groups in the world and is represented across the globe. “We’re delighted about this partnership, one which once again reaffirms our distinct marketing strategy. We are the first major international club that Meliá will have as a partner,” explained Alexander Jobst, Marketing Director for FC Schalke 04.
Hisense sponsors FC Schalke 04 DUSSELDORF, Germany, July 17, 2014 /PRNewswire/ -- In order to strengthen its brand awareness in Europe even further, Hisense has entered into a 3-year premium partnership with the German Bundesliga football club and Champions League participant, FC Schalke 04. The technology specialist will receive a strong presence on the LED advertising boards in the stadium, as well as on all TV interview background walls. Two of the players in FC Schalke 04, Benedikt Howedes and Julian Draxler took part in the 2014 FIFA World Cup, and played to contribute to the Championship of Germany.