Nestlé signs deal with Florida Gators SweeTARTS® is back for a second year to kick off the 2017-2018 college football season in a sweet way with five new NCAA schools. Limited-edition, officially licensed SweeTARTS® Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with – University of Michigan, University of Arizona, University of Oregon, University of Georgia and University of Florida – as well as the original five schools from last year – The University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and University of Arkansas. This year’s campaign will begin with college football season and extend through basketball season, so passionate fans can always have their favorite treat on-hand for any game.
Buffalo Wild Wings signs deal with Florida Gators Buffalo Wild Wings®, Inc. announced today that it has renewed its partnership with the NCAA. An Official NCAA Corporate Partner since 2013, the renewal designates Buffalo Wild Wings as the “Official Hangout for NCAA Sports,” spanning NCAA March Madness®, NCAA Men’s and Women’s Final Four® and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. Buffalo Wild Wings’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports.