Uber sponsors Florida Panthers SUNRISE, Fla. - The Florida Panthers announced today that the organization and Uber have agreed on a multi-year partnership. For Panthers home games and arena events, the BB&T Center will have a designated Uber pick-up and drop-off zone located at the gate six entrance. "Uber is a highly popular and rapidly growing transportation platform throughout South Florida", said Vice President of Corporate Partnerships Greg Rieber. "We are very excited to partner with Uber to provide our fans with a safe, reliable and convenient way to travel to and from the BB&T Center." Uber's partnership with the Panthers includes discounted driver tickets for select home games, ticket giveaways for Uber users throughout the season, and permanent signage in the designated area of the BB&T Center parking lot.